Growth Marketer

Job not on LinkedIn

🔥 0 minutes ago

🌐 Australia, New Zealand – Remote

🇦🇺 Australia – Remote 🇳🇿 New Zealand – Remote

⏰ Full Time

🟠 Senior

🔴 Lead

📈 Growth Marketing

👻 Ghost score 10%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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Optimal

WebsiteLinkedInAll Job Openings

201 - 500 employees

💼 Consulting

🏥 Healthcare

📦 Logistics

Consulting • Healthcare • Logistics

Optimal is a mission-critical digital marketing and media agency that combines proprietary audience data, proprietary technology, and performance-focused marketing solutions to drive measurable results across digital advertising, paid media, SEO, and audience analytics. Optimal partners with brands and organizations across consumer, entertainment, healthcare, public affairs, and B2B markets to increase conversions, lower acquisition costs, and optimize campaign ROAS through data-driven strategies and creative execution.

📋 Description

• Develop and implement data-driven growth marketing strategies to acquire new users and retain existing customers • Optimize conversion rates across the user journey from awareness and acquisition through activation and retention • Identify and execute marketing campaigns across email, content, paid media, and partnerships • Manage and optimize paid marketing campaigns to drive high-quality traffic and maximize ROI • Measure and report on campaign performance and marketing funnel metrics • Own lead nurture content and strategy to increase inbound lead velocity • Lead the marketing and sales relationship and manage marketing-to-sales lead handover • Own and manage the demand generation technology stack, including HubSpot • Develop and execute customer retention campaigns using email nurturing, in-app messaging, and re-engagement • Create personalized in-product experiences with the product team to drive usage and retention • Analyze customer behavior to improve the user journey, onboarding, and satisfaction • Track and measure growth initiatives using analytics tools • Conduct cohort analysis, funnel analysis, and user segmentation • Build and maintain dashboards and reports for growth metrics and leadership updates • Collaborate cross-functionally with marketing, product, and sales teams

🎯 Requirements

• 10+ years of experience in growth marketing, digital marketing, or a related field • Preferably experience in SaaS or B2B environments • Proven track record of driving user acquisition, engagement and retention • Direct experience with demand generation technology, including Hubspot • Experience with ad platforms including LinkedIn Ads and Google Ads • Experience with analytics tools such as Google Analytics and SFDC • Experience conducting cohort analysis, funnel analysis, and user segmentation • Experience building and maintaining dashboards and reports • Data-driven decision-making skills

🏖️ Benefits

• Annual wellbeing allowance and support • 4 weeks annual leave • Additional day off on your birthday • Opportunities for professional growth and development • Innovative work environment • Work that makes a real impact