Marketing and Sales Manager

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Bushwise

51 - 200 employees

Founded 2006

📚 Education

☁️ SaaS

🎯 Recruiter

Education • SaaS • Recruitment

Bushwise is the exclusive Southern African training provider for the International Field Guide Association (IFGA) certification and standards. It offers on-the-ground practical courses (3 days to 12 months) in safari guiding, game management, wildlife tourism, and conservation management, plus short courses and online courses for nature enthusiasts and field guiding. Bushwise also provides recruitment and placement services for lodges and wildlife employers, onsite training and IFGA assessments, career advice, and runs events, webinars and open days. It supports students with accreditation (CATHSSETA), financial aid guidance, and a foundation offering grants and discounts.

📋 Description

• Develop and implement innovative marketing strategies to grow occupancy and brand awareness • Plan, execute, and optimise multi-channel marketing campaigns • Manage social media platforms and create engaging content • Produce content for email campaigns, blogs, and promotional material • Monitor campaign performance and report on key metrics • Conduct market research and analyse tourism trends • Manage digital advertising and email marketing campaigns • Collaborate with the reservations team to promote specials and packages • Build relationships with travel agents, tour operators, influencers, and media partners • Ensure consistent branding across all marketing platforms

🎯 Requirements

• 5+ years of experience in Marketing and Sales • Relevant qualification in Marketing, Digital Marketing, Communications, or related field • Proven success in increasing accommodation occupancy and driving measurable sales growth • Strong knowledge of digital marketing, social media, content creation, email marketing, and online advertising • Experience with website content management and SEO • Excellent written and verbal communication skills • Highly organised, self-motivated, and able to work independently • Graphic design and video editing experience will be advantageous

🏖️ Benefits

• Flexible work arrangements • Professional development opportunities

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