Director Product & Content Marketing

March 9

CARTO

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Unlock the power of spatial analysis

big data visualization • online mapping • geospatial databases • big data analysis • big data

51 - 200

Description

• Own the relationship between our product, sales, and marketing teams, taking the product roadmap to market, and driving pricing and packaging • Scale the impact of product and content marketing - leveraging partner teams, and ensuring the function is optimized for future growth • Set up clear objectives and KPIs for the team, to ensure alignment with the company strategy and goals • Source, analyze, and communicate customer and market intelligence so product, marketing, and sales teams are armed to make the most informed decisions in their respective areas • Stay abreast of industry trends, market dynamics, and competitive landscape, and conduct market research, customer surveys, and competitor analysis to identify opportunities and threats • Evolve the ideal customer profile - delineating key criteria such as vertical, company size, geographic location, budgetary constraints, pain points, and desired outcomes • Author the customer journey and build the core assets for each stage to tell the product story - case studies, win wires, demos, webinars, sales decks, and more • Deliver incredible product release campaigns, in partnership with the demand generation team - that communicate the value of our products to new and existing customers, partners, and industry analysts • Analyze campaign performance, and customer feedback, to identify areas for improvement • Evolve our pricing and packaging strategy - in partnership with our product team - from free trials through to our enterprise strategic offering • Play a key part in developing our community of Data Scientists and Developers - working with our field CTO and brand marketing leader

Requirements

• Minimum of 8+ years of relevant work experience - across product management, consulting, marketing, or strategy roles, with 4 or more years in product marketing • Proven track record in B2B SaaS product marketing, ideally within the data analytics or cloud technology space • Strong project management skills with the ability to lead cross-functional teams • Experience working with technical stakeholders at a SaaS company • Experience working with teams in multiple locations and cultures • An eye for design and brand guardianship • Excellent analytical, communication, and presentation skills

Benefits

• Competitive compensation • Opportunity to be part of a forward-thinking company, shaping the future of modern geospatial analytics • Flexible work hours in a focused but casual environment • Access to our employee stock options plan • Private medical insurance • Education stipend • Growth prospects at a truly welcoming, multicultural and multilingual company • A big vision: to help the world use location-based data to make better decisions • Openness and sustainability are baked into our vision