Field Marketing Manager

April 10

Cision

WebsiteLinkedInAll Job Openings

Cision is a leading global provider of earned media software and services to public relations and marketing communications professionals$1. .$1

PR Software • Social Media Software • Global Insights • GR & PAC Software

1001 - 5000

Description

• Develop integrated demand programs, mapping audience-centric themes and content to target audiences throughout the buying cycle to achieve pipeline creation and revenue goals for specific customer segments • Work closely with our UKI sales team and forge strong communication and processes between teams • Execute regional field marketing campaigns including email campaigns, trade shows, direct marketing, webinars, and other lead generation activities • Continuously measure, manage and appropriately adjust campaign effectiveness: lead generation performance; lead conversion ratios; sales cycle conversions • Plan and execute digital marketing strategy with other team members • Develop and execute a strategy that optimizes marketing conversion paths and drives key business metrics, including MQLs, SQLs, Opportunities, and revenue created through leads • Expand and adapt that strategy based on learnings and analysis of sales and marketing data—both internally collected and available industry standards

Requirements

• Knowledge of Marketo/Eloqua/SFDC (or similar) • Strong written and verbal communication • Strong attention to detail, accuracy and creative skillsBA/BS degree, preferably in marketing, PR or business • 5+ years of marketing experience, preferably in B2B marketing including specific experience with content marketing, multi-touch campaigns, demand generation, and multi-channel • Experience with A/B testing, inbound and outbound marketing tactics • Experience working closely with all business/sales development reps and sales teams to solicit feedback and ensure quality of leads • Deep understanding of how to manage and optimize the lead handoff from marketing to sales. • Demonstrated success working in a collaborative, cross-team capacity—both internally and externally.programs and tactics such as email, webinars, digital, social, paid and content partnerships • Experience in the software industry sector, highly desirable • Demonstrated track record of generating innovative content and campaigns that exceed target goals

Benefits

• Career progression opportunities • Dental and healthcare plan • Employee Assistance Programme (EAP) • Benefit Hub– retail discounts • Learning Portal