Director, Product Marketing & Demand Generation

January 26

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CivicScience

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We power the world's opinions and share them with the decision-makers that care.

marketing solutions • market research • big data • data mining • brand tracking

51 - 200

💰 $15M Seed Round on 2021-08

Description

• Own CivicScience buy-side marketing strategy that attracts the right stakeholders (client direct, agency, and platforms) • Design, develop, and manage sales marketing materials (product decks, one-sheets, vertical sales category presentations, and RFPs) • Partner with our communications team, leveraging our brand heritage within the consumer insights industry to craft storylines that demonstrate our enterprise services with audience targeting and campaign measurement • Identify co-selling opportunities between industry trade groups • Partner with sales management to identify strategic agency and brand opportunities that will uncover new opportunities for growth • Provide management with client feedback and industry knowledge that enables us to invest in product development to meet the future needs of clients

Requirements

• 8 years of experience with a proven track record of success in product marketing, content, and lead generation • Effective time management skills to prioritize and manage multiple client/stakeholder deadlines • Motivation to solve complex problems in a startup environment and ability to structure and develop a team as we grow • Demonstrated proficiencies and understanding of the evolving media and research ecosystem, including clients, agencies, advertisers, and online measurement, delivery, and platforms (preferred) • Bachelor's degree (preferred) • Additional qualifications include a service-based mindset, careful attention to detail, intellectual curiosity, and an energetic approach to business.

Benefits

• Medical, dental, and vision insurance with premiums fully paid by the company • Flexible spending accounts for medical and dependent care • Life insurance • Short- and long-term disability • Employee assistance program • Unlimited PTO • 401(k) • Charitable donation matching program • Educational opportunities • Travel opportunities