LATAM Digital Marketing Specialist
March 15
Description
• Campaign Execution: Create and successfully execute detailed digital campaign plans based on strategic priorities, incorporating channels (eg. SEO, ads, etc.), budgets, and timelines. • Data Hygiene: Ensure our CRM is an impeccable system of record, with all defined/appropriate data, including attribution, consistently recorded to influence future marketing efforts • Conversion Rate Optimization: Monitor key performance indicators and make data-driven adjustments to maximize campaign effectiveness and return on investment • Testing: Conduct A/B testing, multivariate testing, and user experience analysis to identify barriers to conversion and implement strategic improvements that enhance user engagement and drive higher conversion rates • Strategy Development: Contribute to the creation of creative marketing campaigns across ads, social media, the company website, email, and other platforms. • Business Acumen: Conduct thorough analyses of ideal customer profiles, competitors, pricing, and other relevant trends within our target market. • Analytics & Reporting: Monitor ads, SEO, website traffic, social media engagement, email open rates, conversion rates, and other relevant metrics to assess the effectiveness of marketing campaigns and strategies
Requirements
• Bachelor’s degree • 5-8 years of experience in Human Resources • 1-3 years minimum in a Supervisory/Management role within Human Resources • HRIS system experience • Experience with Professional Development Plans
Benefits
• Stability. We've been in business for over 20 years. • Work stays at work. We promote a healthy work/life balance to help ensure you have the time that you need. • Great company culture. We’ve been recognized by Texas Monthly, Clutch, Comparably, and more for the quality of our workplace. • We’re here to enable you. It’s your work and your career. Our management team is here to help you become who you want to be. Not to micromanage you. • We value your ideas. At Praxent, our doors are always open. • Rest and relaxation. Team members enjoy 12 days of paid time off as well as your country of residence holiday's off work. • You’re more than a worker, you’re a person. Every co-worker you’ll meet is committed to treating you with respect and kindness.
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