Associate Director, Digital Marketing

March 13

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Cover Genius

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Cover Genius protects millions of customers of the world’s largest online companies. Our goal is to protect all of them.

Insurance Technology • Insurance • Warranties • Product Insurance • Contents Insurance

201 - 500

💰 $70M Series D on 2022-10

Description

• As Associate Director, Digital Marketing organization, you will own developing and delivering marketing campaigns to drive measurable business outcomes for Cover Genius across the full marketing funnel from awareness through lead generation and/or sale. • Work with the Strategic Partnerships and Partner Services to identify, develop, structure and hand off complex partnership deals that deliver enduring value to the business. • Develop strategic business plans outlining prospect targeting overall positioning, brand messaging and placement, performance metrics, and marketing CRM and data strategy.

Requirements

• 10 or more years of Tech B2B marketing experience, including brand , lead gen, and e-commerce. • Proven track-record meeting and exceeding revenue targets and performance driven KPIs. • Ability to pivot and change course as necessary to capitalize on market opportunities. • A strong knowledge of the digital marketing landscape and experience working with LinkedIn, Google, Facebook and DSPs. • Demonstrated track record of collaborating with internal/external stakeholders, leading discussions across multiple teams and driving solution based outcomes in a timely manner. • Exceptional written and verbal communication skills necessary. • Comfortable working financial targets and business KPIs • Bachelor's degree in a relevant field, A postgraduate degree and/or record of academic achievement is also desirable

Benefits

• Flexible PTO. Taking time out is important for our teams to enjoy life and stay fresh. • Employee Stock Options - we want our people to share in our success, we reward them with ownership for their contribution in creating a world-class company. • Work with like-minded people who are passionate about both the work we're doing and giving back. Our CG Gives programs enables us to all become philanthropists through our peer recognition and rewards system. • Social Initiatives