Senior Associate, Account Based Marketing

🕒 May 11

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DailyPay

WebsiteLinkedInAll Job Openings

501 - 1000 employees

Founded 2015

💳 Fintech

🤝 B2B

👥 HR Tech

Fintech • B2B • HR Tech

DailyPay is a financial technology company that provides an On-Demand Pay platform, allowing employees to access their earned wages before payday. This service empowers employees by giving them financial control, which in turn increases engagement, motivation, and overall happiness at work. DailyPay aims to help organizations improve recruitment and retention rates while reducing employee turnover through its innovative financial wellness solutions.

📋 Description

• Run the Always-On ABM Engine: Manage intent-based plays through Common Room to identify and engage in-market accounts in real-time. • Connect Intent to Pipeline: Directly support the growth of new upmarket pipeline by ensuring buying signals are translated into immediate action and measurable revenue impact. • Route Signals to the Right Owners: Monitor buying signals and orchestrate notifications when assigned accounts show meaningful activity, ensuring no opportunity is missed. • Support Campaign Execution at Scale: Provide critical execution support to build and launch larger 1:few Industry campaigns to broaden our market coverage. • Maintain ABM Systems & Reporting: Collaborate closely with Marketing Ops and Rev Ops to manage segmentation, automation, and tracking to ensure full visibility into ABM and intent data performance.

🎯 Requirements

• Bachelor's Degree or equivalent experience • 3-5+ years of experience in B2B marketing, with a focus on ABM or demand generation • Highly organized, data-driven and detail oriented • Strong understanding of ABM principles and best practices. • Experience executing digital media campaigns • Familiarity with Marketing Automation and CRM technologies (e.g., Salesforce, Marketo) • Excellent written and verbal communication skills • Ability to work independently and as part of a team

🏖️ Benefits

• Exceptional health, vision, and dental care • Opportunity for equity ownership • Life and AD&D, short- and long-term disability • Employee Assistance Program • Employee Resource Groups • Fun company outings and events • Unlimited PTO • 401K with company match