Senior Associate, Account Based Marketing

🕒 July 8

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DailyPay

WebsiteLinkedInAll Job Openings

501 - 1000 employees

Founded 2015

💳 Fintech

🤝 B2B

👥 HR Tech

Fintech • B2B • HR Tech

DailyPay is a financial technology company that provides an On-Demand Pay platform, allowing employees to access their earned wages before payday. This service empowers employees by giving them financial control, which in turn increases engagement, motivation, and overall happiness at work. DailyPay aims to help organizations improve recruitment and retention rates while reducing employee turnover through its innovative financial wellness solutions.

📋 Description

• Lead the operational deployment, execution, and tracking of scalable 1:many ABM campaigns designed to capture broad upmarket interest. • Manage and monitor intent platforms like Common Room to route real-time data signals into programmatic multi-channel marketing plays. • Partner with Rev Ops to build, segment, and maintain high-fidelity target account and persona lists for scaled marketing execution. • Coordinate paid digital media, email nurture flows, and personalization tactics to ensure a unified message across all 1:many touchpoints. • Deliver structured campaign briefs, timeline updates, and follow-up assets to Sales Development and Account Executive teams to maximize sales alignment. • Track, analyze, and report on key campaign health metrics, providing data-backed recommendations to optimize conversion rates. • Collaborate with Marketing Ops to govern automation workflows, email compliance, and tracking parameters across Salesforce and Marketo. • Perform baseline account and vertical research to tailor digital content experiences and messaging variations for specific industry segments.

🎯 Requirements

• 2-3 years of experience in B2B marketing, with a dedicated focus on programmatic ABM, growth marketing, or demand generation. • Proven experience building, deploying, and tracking multi-channel digital campaigns (email, paid display, web personalization) within an enterprise framework. • Practical, hands-on experience navigating marketing automation and CRM technologies, specifically Marketo and Salesforce, alongside modern intent orchestration platforms. • Strong data analysis skills with a proven ability to interpret account signals, clean large target data sets, and manage complex database segmentations. • Excellent interpersonal skills with a track record of collaborating effectively with sales, operations, and creative teams to execute unified programs. • Bachelor’s degree in Marketing, Business Administration, Communications, or a related field (or equivalent practical experience).

🏖️ Benefits

• Exceptional health, vision, and dental care • Opportunity for equity ownership • Life and AD&D, short- and long-term disability • Employee Assistance Program • Employee Resource Groups • Fun company outings and events • Unlimited PTO • 401K with company match