Head of Marketing

October 28, 2023

Datafold

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Automated testing for data engineers

data • data quality • data engineering • data testing

11 - 50

💰 $20M Series A on 2021-11

Description

• Developing, executing, and overseeing a comprehensive marketing strategy • Partnering with Sales to develop lead generation and conversion strategy • Building, managing, and mentoring a high-performing marketing team • Utilizing data and analytics to drive insights and measure campaign effectiveness • Managing brand messaging and communication strategies • Overseeing blog, social media platforms, website, and digital marketing efforts • Collaborating with Product on launches and lead acquisition strategy • Managing marketing budget effectively

Requirements

• Proven track record in senior marketing role in Data or Developer tools space • Early-stage experience (Series A - C) is a strong plus • Exceptional knowledge and experience in digital and traditional marketing channels • Strong understanding of SEO, SEM, social media, email marketing, content marketing, and marketing automation • Excellent analytical skills • Experience managing a team and working cross-functionally • Exceptional verbal and written communication skills • Strong project management skills • Ability to work in a fast-paced, dynamic environment

Benefits

• Accelerating growth and generating demand • Leading a team of three • Developing and implementing marketing strategies • Utilizing data and analytics for decision-making • Establishing a strong brand presence • Managing marketing budget effectively