Performance Marketing Manager

April 30

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Reinvigorating neighborhoods by supporting real estate entrepreneurs with innovative technology and capital.

fintech • proptech • software • capital markets • platforms

11 - 50

💰 $265k Pre Seed Round on 2023-03

Description

• Lead performance marketing on Meta, Google, and other paid social channels • Build and manage annual acquisition budgets with the CMO • Continually evaluate cross-channel spend to maximize revenue while optimizing to the lowest cost per acquisition possible • Oversee test strategies and innovation of creative assets • Collaborate with the marketing team to guide A/B creative tests, incrementality tests, and spend scaling tests on campaigns online and offline to identify what works best. • Optimize website content and landing pages across all campaigns • Establish and surpass acquisition KPIs, monitoring daily, weekly, monthly, and quarterly, with a focus on managing cost per acquisition targets effectively • Utilize consumer insights to inform marketing strategies and identify opportunities for growth within the competitive landscape • Implement new processes to keep up with the demands of the growing business and changing performance marketing landscape This role will evolve as the company grows; there will be various tasks that fall outside of the responsibilities above.

Requirements

• Bachelor's degree in a related field such as Business, Marketing, Statistics, Psychology, Communications, or other business-related degree • 3-4 years work experience in a quantitative marketing role managing strategy and execution on social, search, or other performance-oriented channels (B2C experience preferred) • Demonstrate past accomplishments in creating campaigns that substantially increased revenue and user growth • Experience driving scalable, sustainable growth strategies through testing, measuring and iteration frameworks • Data driven and analytical with the ability to assess campaign performance, identify consumer behavior, creative opportunities and manage cost per acquisition targets • Self-motivated with the drive to build impactful campaigns and deliver ROI • Hands-on experience with Google Ads, Meta, Paid Search, YouTube, etc • Highly collaborative with a strong bias for action

Benefits

• Raise the standard of what is possible • Embrace being the novice to become the master • Work only with those who want the best for us • Communicate quickly, naturally and with radical candor • Test new things to invent and challenge the status quo • Today, nay now!