Paid Media Manager

April 27

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Silverback Strategies

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Digital Marketing • Search Engine Optimization • PPC Management • Web Analytics • Social Media Advertising

51 - 200

Description

• Responsible for the strategy development, innovation, and tactical execution + performance of a few (3-5) Paid Media client accounts • Plan, implement and audit paid media campaigns & strategies that align with client KPIs and marketing goals • Successfully plan & execute campaigns in both Search and Social paid media platforms (Google, Meta, LinkedIn, TikTok) • Responsible for strategizing & presenting both regular and ad hoc Paid Media deliverables to achieve clients' marketing goals • Support channel innovation efforts, ensuring clients' Paid Media strategies are following evolving best practices and using performance data to identify opportunities for new campaigns, optimizations, and testing • Regularly create, analyze, and present insightful and actionable Paid Media performance reports directly to clients • Leverage various tools to carry out analysis and to maximize efficiency and effectiveness of Paid Media accounts • Serve as the lead point of contact for all things Paid Media for your “owned” clients; lead biweekly and ad hoc client calls to build & maintain strong client relationships • Accurately communicate project timelines to clients; manage client expectations and proactively update clients as things change • Collaborate with the Creative and Design team on ad creation and testing plans; assist with creative strategy and briefs as needed • Understand your clients’ industries, audience, and goals while staying on top of industry changes, trends, and best practices • Play an active role in retaining clients and aiding in client satisfaction through proactive communication, collaboration, problem-solving and issue resolution • Join in creative brainstorming sessions with other members of the Paid Media team to promote a culture of collaboration and innovation • Mentor and effectively delegate tasks and responsibilities to junior members of the team • Work with the Client Services team on overall account strategy & account growth + retention • Accept feedback and coaching from the Associate Director of Media to ensure our clients are receiving a best-in-class experience & top-notch performance

Requirements

• 3+ years of experience (minimum) managing Paid Search AND Social campaigns. (Main platforms are Google, Meta, LinkedIn, and TikTok) • Previous agency experience is a must-have! • Experience serving as the main point of contact on client engagements; strong comfortability being client-facing • Experience driving/leading paid media account strategy • Strong testing & innovation mentality • Advanced proficiency with Google Sheets/Excel • Proficiency with Google Analytics 4 • Experience with Google Tag Manager and Supermetrics is a plus! • Strong analytical skills, technical knowledge and attention to detail • Excellent written and verbal communication skills • Eagerness to deliver under tight deadlines • Genuine curiosity that will guide the research to inform your technical work • Outstanding time management and organization skills • The ability to accept constructive criticism in a professional manner and to learn from edits • Comfort with constant personal and professional growth

Benefits

• Unlimited PTO • Comprehensive health, dental, and vision plans • Monthly Team Events and a fun, casual, inclusive company culture • Peloton digital membership • 12 weeks of Paid Parental Leave • Summer Fridays • 401(k) with Employer Match