Demand Generation Manager

April 19

DomainTools

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Detect. Investigate. Prevent.

51 - 200

Description

• Campaign Management: Plan, execute, and optimize multi-channel marketing campaigns • Lead Management: Oversee the lead management process from lead generation to conversion • Marketing data analysis: Measure and analyze campaign effectiveness, track ROI, and adjust strategies based on data insights • Marketing Automation and Technology: Utilize Marketo and Salesforce to streamline, automate, and measure all marketing tasks and workflows • Team Collaboration: Work closely with sales, product, and account management teams to ensure alignment and leverage synergies across departments • ABM Strategy Development: Collaborate on ABM strategies that align with the overall marketing and business objectives • Marketing Operations: Manage and optimize marketing operations tasks including Marketo operations, lead management processes, lead scoring and marketing performance analytics • An eye for design: Work closely with our design team to make sure that all outgoing graphics meet our branding requirements. Be able to make suggestions and give feedback on design, layout and copy

Requirements

• Bachelor’s degree in Marketing, Business, or related field • 3+ years of demand generation experience • Proven experience in a demand generation, digital marketing, or similar role, in a B2B environment • Strong understanding of marketing principles, strategies, and technologies, including Wordpress, Marketo and Salesforce • Excellent analytical skills with the ability to interpret data, identify trends, and make data-driven decisions • Creative thinker with strong skills in content strategy and campaign development • Exceptional communication and collaboration skills, capable of working effectively across teams and with senior management

Benefits

• fully paid medical, dental and vision insurance premiums • 401k retirement plan with company matching • basic life insurance • flexible PTO • additional well-being benefits