Organic Growth Marketing Manager

March 23

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Elation Health

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Creating a future where primary care owns its powerful role in healthcare through technology-enabled innovation.

Electronic Health Record (EHR)

201 - 500

Description

• Develop and own the awareness campaign strategy and execution of plan: Proactively build, manage, and launch multi-channel programs (ex. content syndication, SEO, publishers, events, organic social media, display, direct mail) to drive awareness, traffic, impressions, and leads into the pipeline, measure engagement activity, and share key learnings. In addition, they will glean insight from the product, sales, and customer success teams to understand buyer behavior and identify where to optimize and identify new channels and growth opportunities. • Partner with Paid Growth Manager to drive lead generation: Codevelop marketing strategies with a segmentation mindset that increases brand awareness and top-of-funnel prospects and gets them to convert. Partner with Paid Growth Manager to ensure organic and paid channels work together to improve campaign effectiveness. As a Growth Team, ensure we use the proper messaging and engagement for each key audience touchpoint in the buyer and customer journey. Also partner with the Engagement Team to convert leads through an effective post-form experience. • Ownership and responsibility of campaign performance: Analyze the performance of campaign activities, keyword planning, and engagement reporting, including mining insight from platforms (ex. Google Data Studio, Looker, SEMRush) and monitoring of KPIs. They also will present key findings to Marketing Leadership and share recommendations on areas for optimization. • Manage campaign activity operations, including the use of systems and processes: Drive the operational performance to ensure all assets (ex. forms, ads, landing pages) are developed and programmed appropriately. This includes ensuring data flows into the appropriate system and can be reported to fuel insights and social media planning. • Cultivate insight and learn: Work cross-functionally to understand market and business insight that informs campaign planning, generates key learnings, and identifies new growth strategies.

Requirements

• 4 years of marketing experience with a focus on developing and operationalizing multi-channel campaign strategies across a Mar-Tech stack. • Consistent track record of hitting and exceeding campaign goals and KPIs. • Self-motivated and thrive in fast-paced dynamic environments. • Proficient working across a Mar-Tech stack, including: Salesforce (CRM), Google Analytics, Google Adwords, Hootsuite, SEMRush, etc. • Knowledgeable using Google Data Studio is preferred. • Ability to work in ambiguity with minimal supervision. • Ability to be very analytical and synthesize data to make informed decisions and recommendations. • An effective communicator to Marketing Leadership and cross-functional partners (both written and verbal).

Benefits

• Salary range: $90,000 - 120,000