SEO Manager

April 13

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We empower students to become the most successful version of themselves with personalized college & career guidance.

College Essay Writing • Resume • Cover Letter • Interview Prep • Career Counseling

11 - 50

💰 $10.4M Venture Round on 2021-12

Description

• Execute successful SEO strategies to improve organic search rankings and overall site health. • Conduct keyword research to guide the content team in creating SEO-friendly content that aligns with user intent. • Monitor daily performance metrics to understand SEO strategy performance and report on progress. • Collaborate with content writers and counselors to assign and oversee article creation, ensuring a balance between informative content and SEO optimization. • Conduct technical SEO audits and work with the development team to resolve issues. • Optimize website content, landing pages, and paid search copy. • Stay up-to-date with the latest trends and changes in SEO and major search engine algorithms. • Manage off-page optimization projects (e.g., link-building) in collaboration with our PR agency. • Oversee and improve organic search engine performance and goal-setting based on click-through rates, traffic, and conversions.

Requirements

• Proven experience as an SEO Specialist or similar role. • Knowledge of standard and current SEO practices. • Experience with SEO reporting and website analytics tools (e.g., Google Analytics, SEMrush, Ahrefs). • Familiarity with content management systems (e.g., WordPress). • Understanding of ranking factors and search engine optimization practices. • Strong organizational skills. • Excellent verbal and written communication skills. • Analytical mindset with numerical aptitude.

Benefits

• Competitive salary • Opportunity for professional development • Collaborative work environment • Health, dental, and vision insurance • 401(k) plan