Senior Field Marketing Manager

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Flexera

1001 - 5000 employees

Founded 2008

☁️ SaaS

🏢 Enterprise

💰 Venture Round on 2021-03

SaaS • Enterprise • Cloud Computing

Flexera is a global leader in technology asset management and optimization, providing solutions to manage and optimize IT environments across software, SaaS, hardware, and cloud infrastructures. With its comprehensive suite of products like Flexera One, the company helps organizations achieve IT visibility, manage SaaS spend, and implement FinOps strategies to optimize cloud costs. Flexera also offers tools for software license management, IT asset lifecycle management, and addressing security and regulatory risks. The company's Technology Intelligence Platform bridges IT asset management (ITAM) and financial operations (FinOps), enabling enterprises to drive business transformation, maximize resource usage, and ensure sustainable IT practices.

📋 Description

• Work strategically with the leader & sales to create a strategic marketing plan for the year that aligns corporate strategies and regional needs • Proactively developing ideas and plans, securing stakeholder approval prior to execution • Creating, maintaining, and executing a rolling 6+ months marketing plan • Crafting campaigns based on the Ideal Customer Profile (ICP) & Personas with a customer-centric approach • Customise and roll out global campaigns to suit regional market dynamics and customer needs • Designing programs focused on "Metrics that Matter" and tracking performance accordingly • Cultivating and maintaining strong long-term relationships with key partners • Collaborating with partners to design joint marketing initiatives • Continuously monitoring pipeline and bookings • Establishing and maintaining constructive relationships with stakeholders

🎯 Requirements

• Demonstrated five years’ experience in B2B marketing within the software industry • Exhibit exceptional business acumen with the capability to convert business goals into impactful marketing strategies • Possess the ability to champion contemporary marketing methodologies such as Account Based Experience (ABX), Precision Demand Marketing (PDM) • Prioritize the needs and experiences of customers • In-depth understanding of the partner ecosystem and capability to activate it • Previous experience in Partner/Channel Marketing across APAC • Strong project management skills • Demonstrated experience interacting with teams such as SDR/BDR Teams, product marketing, enablement, and partner sales and leadership • Proficiency in marketing automation tools, reporting, and insights • Detail-oriented with a proven ability to manage multiple projects cross-functionally • Solid knowledge of Salesforce, marketing automation tools and webinar platforms • Willingness to travel as needed.

🏖️ Benefits

• Flexibility to work from home • Professional development opportunities

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