Product Marketing Manager, Supply Chain

April 2

FreightWaves

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The World's Freight Market Forecasting and Analytics Platform

Transportation • Technology • Media • Economics • Logistics Insight

51 - 200

💰 $16M Private Equity Round on 2021-05

Description

• Define product positioning to effectively match product solutions to customer needs/pains/aspirations • Craft product marketing messaging strategy to ensure the power of SONAR is communicated effectively across all channels, outlets, and audience segments • Create growth enablement materials in support of sales and customer success growth processes • Produce marketing materials aligned with the demand generation promotional campaigns to aid in targeted lead acquisition and annual revenue growth • Establish competitor analysis, educate the organization on strengths/threats, and be the subject matter expert on alternative choices for the customer • Work cross functionally with product development teams, marketing teams, and other go-to-market teams to establish a customer-product feedback process • Become the go-to-expert on industry trends relative to FreightWaves SONAR solutions • Work closely with the Product team and Market Experts to become fluent in the functionality and value of SONAR and its variety of features

Requirements

• Supply Chain marketing OR SaaS marketing experience • 2+ years of product marketing experience • Foundational marketing and campaign management experience • Project management skills • Strong organizational and communication skills • Critical thinking, the ability to analyze relevant information, and sound decision making • Comfort in a fast paced environment and the ability to prioritize responsibilities • Comfort building a product marketing discipline from the ground up • Desire to contribute to others' success and learn/grow from others' support

Benefits

• Competitive salary • Work from home • A generous benefits package including 100% employer-paid health, dental, vision and Life insurance, STD, LTD • Concierge doctor on-call • Stock options • 401k with up to 3.5% match • Training programs and career development opportunities • Student-loan reimbursement • Annual life achievement bonus of $2000 for having a baby, buying a house, or getting married (one per year) • No set days off • Vacation policy (our team takes time off as needed with supervisor approval) • Gym Membership (or virtual membership) • Audible or Kindle Unlimited subscription • Carbon emissions offset • Discount on Ford vehicles