Head of Lead Generation

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Fresche Solutions

WebsiteLinkedInAll Job Openings

201 - 500 employees

💼 Consulting

💰 Debt Financing on 2018-05

Consulting

Fresche Solutions is an IT consulting and development company specializing in strategy, design, development, modernization, and transformation of business-critical systems. The company focuses on bridging the gap between legacy systems and modern technology, offering services like application design, modernization, and managed services. Fresche has collaborated with notable clients such as Adidas and Volvo, helping them enhance their digital capabilities and competitiveness in the evolving digital landscape.

📋 Description

• Develop and execute a comprehensive lead generation and demand generation strategy • Lead, mentor, and grow a team of lead generation/marketing experts • Manage and optimize campaigns across Google Ads, email marketing, paid social, SEO, regional platforms, and emerging local channels • Use marketing automation tools to create, track, and analyze campaigns • Identify and test creative lead generation tactics • Collaborate with sales, content, and product teams to align messaging and customer journey • Analyze campaign performance metrics and optimize ROI and pipeline contribution • Own reporting and forecasting of lead generation KPIs for the India GCC business • Monitor industry trends, market innovations, and emerging technologies • Champion AI-driven tools and workflows for targeting, personalization, and campaign efficiency • Manage budgets and vendor relationships to maximize marketing spend efficiency

🎯 Requirements

• 10+ years of proven experience in lead generation, demand generation, or digital marketing • Significant experience in Indian and global markets • At least 2–3 years in a leadership/managerial capacity • Experience generating leads with North American prospects and navigating market dynamics • Hands-on expertise with lead generation tools, marketing automation, and analytics tools • Experience leveraging AI to drive demand, improve targeting, and increase campaign efficiency • Track record of measurable results through creative and unconventional lead generation strategies • Strong analytical skills and ability to make data-driven decisions • Experience influencing and mentoring marketing colleagues based in India • Experience in a fast-paced, target-driven environment • Excellent communication and stakeholder management skills • Growth mindset and passion for experimentation, innovation, and continuous learning • Bachelor’s degree in marketing, Business, or related field is preferred

🏖️ Benefits

• Full ownership of the India lead generation strategy • Work directly with senior leadership • Freedom to experiment, innovate, and implement bold ideas • Access to modern marketing tools, AI-driven platforms, and resources • Collaborative, fast-paced culture • Career growth potential