Salesforce Business Systems Analyst

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GroundTruth

WebsiteLinkedInAll Job Openings

201 - 500 employees

Founded 2009

📣 Marketing

☁️ SaaS

📱 Media

Marketing • SaaS • Media

GroundTruth is an advertising technology platform that helps brands turn digital ads into real-world business outcomes, such as in-store visits, incremental sales, and market-share growth. Using location-based and audience insights (its Blueprint technology), it enables audience, location, and contextual targeting across channels including mobile, desktop, CTV/OTT, audio, and digital out-of-home, and supports self-serve, managed-service, partnerships, and programmatic workflows. The company measures performance and attribution for marketers to optimize campaigns and demonstrate return on ad spend.

📋 Description

• Partner with Sales, Customer Success, and Operations leaders to understand business objectives and identify opportunities for Salesforce enhancements • Evaluate existing processes to simplify workflows, reduce manual effort, and improve operational efficiency • Ask questions to uncover the underlying business needs behind requests • Translate business challenges into high-level solution recommendations for Salesforce Administrators or developers • Analyze Salesforce data to uncover trends and define executive dashboard requirements • Provide actionable business insights • Evaluate platform utilization and recommend capabilities and process improvements • Collaborate with teams and the Salesforce Administrator on current needs and long-term growth • Stay current on Salesforce releases and flag beneficial enhancements

🎯 Requirements

• University degree or requisite professional certification • Experience partnering with Sales, Revenue Operations, Customer Success, or other go-to-market teams • Strong understanding of sales processes, pipeline management, forecasting, and CRM best practices • Experience evaluating business processes and defining solution requirements for Salesforce • Experience defining executive-level reporting and dashboard requirements • Ability to balance technical possibilities with business priorities and influence stakeholders through recommendations • Comfort working with Salesforce Administrators or developers, handing off clear requirements and staying engaged through delivery

🏖️ Benefits

• Parental leave - Maternity and Paternity • Flexible Time Offs (Earned Leaves, Sick Leaves, Birthday leave, Bereavement leave & Company Holidays) • In Office Daily Catered Breakfast, Lunch, Snacks and Beverages • Health cover for any hospitalization, covering both nuclear family and parents • Tele-med for free doctor consultation, discounts on health checkups and medicines • Wellness/Gym Reimbursement • Pet Expense Reimbursement • Childcare Expenses and reimbursements • Employee referral program • Education reimbursement program • Skill development program • Cell phone reimbursement (Mobile Subsidy program) • Internet reimbursement/Postpaid cell phone bill/or both • Employee Provident Fund Scheme offering tax-saving options such as Voluntary Provident Fund and employee and employer contribution up to 12% Basic • Creche reimbursement • Co-working space reimbursement • National Pension System employer match • Meal card for tax benefit • Special benefits on salary account