Senior Marketing Intelligence Analyst

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Grupo IOB

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

🤝 B2B

☁️ SaaS

📚 Education

B2B • SaaS • Education

Grupo IOB is a Brazilian provider of cloud-based software, regulatory content, education and consulting focused on accounting, tax and labor compliance for accounting firms and companies. The group offers SaaS products such as electronic invoicing (NF-e, NFC-e, NFS-e, CT-e, MDF-e), tax simulators, payroll and document management, plus AI-driven intelligence to support decision-making and prepare for the Reforma Tributária. IOB also provides scored continuing-education courses for accountants (CRC credits) and telephone/chat consulting on tax, labor and previdenciary matters.

📋 Description

• Analyze the performance of marketing initiatives • Interpret metrics and identify opportunities for improvement • Generate insights to support leadership in shaping strategies and making decisions • Understand the context behind the numbers and question scenarios • Propose recommendations and contribute to the continuous improvement of marketing performance • Work closely with Marketing, Sales, and Leadership teams • Connect data, strategy, and business to drive results • Optimize campaigns and develop action plans to support business decisions

🎯 Requirements

• Strong experience in Marketing Intelligence, Performance Marketing, or Growth • Focus on data analysis, campaign optimization, and generating strategic insights • Proficiency in BI tools • Proficiency in marketing automation, preferably HubSpot • Strong command of performance metrics • Knowledge of Artificial Intelligence applied to Marketing • Analytical and strategic profile • Ability to translate data into insights, recommendations, and action plans • Experience in Performance Marketing and Marketing Intelligence • Ability to apply Artificial Intelligence to optimize campaigns and results • Experience in technology/SaaS companies, SQL, and A/B testing will be considered advantages • Residence in Brazil for tax and legal reasons

🏖️ Benefits

• Medical insurance • Dental insurance • IOB Benefits Card (discount club with exclusive offers across various shopping platforms) • Childcare assistance • Life insurance • Internet stipend • Profit-sharing (PLR) • Partnerships with educational institutions • Training and development programs • Continuous feedback culture • 100% remote work