Direct Sales CRM Analyst II – International

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Grupo Boticário

WebsiteLinkedInAll Job Openings

10,000+ employees

Founded 2010

🏭 Manufacturing

🍽️ Food & Beverage

💄 Beauty

Manufacturing • Food & Beverage • Beauty

Grupo Boticário is a leading Brazilian beauty company founded in 1977 that emphasizes innovation in beauty solutions while promoting love and inclusivity. The company offers a diverse portfolio of beauty products, including skincare, makeup, and wellness items, while also championing entrepreneurship and social impact through its foundation and various initiatives. Grupo Boticário is recognized for its commitment to sustainability, accessibility, and high-quality products, making it one of the largest beauty platforms in Latin America.

📋 Description

• Plan CRM strategies for the Direct Sales channel in Colombia, aligned with business objectives and short- and medium-term organizational needs • Collaborate with local teams in Colombia to create, validate and update tactical and CRM actions • Execute CRM strategies on the Salesforce Marketing Cloud platform • Configure campaigns and journeys using email, SMS, push and WhatsApp • Incorporate best practices to ensure campaign quality and adherence to planning • Monitor the performance of campaigns and journeys • Track the health and reputation of IPs and subdomains • Analyze and share engagement results on a weekly basis • Generate insights and recommendations for operational improvements and campaign optimization • Report risks and execution deviations • Collaborate with internal CRM teams and local teams in Colombia • Make tactical adjustments to strategy and ongoing campaigns • Build visualizations and presentations to communicate analyses and insights to technical and non-technical teams

🎯 Requirements

• Bachelor’s degree in Business Administration, Marketing, Engineering, Computer Science or related fields • Knowledge of Salesforce Marketing Cloud • Knowledge of AMPscript for creating personalized, dynamic content • Experience with Email Studio, Mobile Studio and Automation Studio • Experience with Journey Builder, Content Builder and Audience Builder • Knowledge of SQL and data structures such as data extensions and lists for clustering and segmentation • Ability to work with data from sources not yet systematized in databases and to obtain such data from business areas • Google Workspace (Docs, Sheets, Slides) at an intermediate/advanced level • Experience planning strategies and channels • Ability to communicate in Spanish • Marketing Cloud Specialist or Marketing Cloud Consultant certification is a plus • Experience in Direct Sales is a plus • Experience building reports and monitoring in Tableau, Data Studio, Looker or similar tools is a plus • Technical knowledge of HTML, CSS, JavaScript, GTL and/or Python is a plus • Excellent written and verbal communication, resilience and the ability to work in a team

🏖️ Benefits

• Medical and dental plan • Medication assistance • Family health allowance • Free psychotherapy sessions • Telemedicine and second medical opinion • Free flu vaccine • Health care programs • Meal allowance or local restaurant voucher • Food allowance • Christmas food allowance • Gym and fitness studio plan • Home office allowance • Pet health plan • Birthday day off • Up to 40% discount on our products • Employee association benefits (partnerships, multibrand store, gym memberships, courses and more) • Travel and accommodation program • Childcare assistance • Child nutrition credit • Nanny assistance • School supplies assistance • Legal, psychological and social counseling • Support for non-traditional parents • Extended parental leave (180 days for mothers and 120 days for fathers) • Commuter benefit and parking • Life insurance • Bereavement support for loss of parents • Private pension plan • Payroll-deductible loans