Senior Field Marketing Manager

April 24

HackerOne

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Peace of mind from security's greatest minds. #TogetherWeHitHarder

201 - 500

💰 $49M Series E on 2022-01

Description

• Craft and execute regional demand generation and programs aligned with the HackerOne global go-to-market strategy. • Develop innovative content syndication initiatives to reach key decision-makers in the cybersecurity landscape. • Cultivate productive relationships with professional memberships and organizations to enhance HackerOne's visibility within the security community. • Collaborate with the Sales and Digital Marketing teams to define targeted marketing programs based on account segmentation and sales needs. • Lead data-driven planning sessions with Sales and Marketing stakeholders to ensure comprehensive pipeline coverage across the funnel. • Champion the voice of the Sales team within the Marketing department, translating their priorities into actionable marketing tactics and messaging. • Educate and empower the Sales team on how to leverage marketing campaigns and materials to maximize pipeline generation and conversion rates. • Partner with the Events and Partnerships team to provide strategic input on sponsored events and partnerships that align with global sales objectives. • Lead and manage the global pipeline acceleration event decision-making process, working closely with the Events and Partnerships team.

Requirements

• 4+ years of experience owning demand generation for a specific region • Proven success in developing and executing marketing programs that drive quantifiable results and accelerate enterprise B2B sales pipelines • Content syndication program experience • Experience driving both in-person and virtual events with a goal of pipeline generation • A strong proponent of Account-Based Marketing (ABM) and vertical marketing strategies, with the ability to measure their success • Help develop innovative sales plays to optimize customer engagement and drive revenue growth • Experience collaborating directly with Sales, Sales Enablement and Sales Operations teams • Possess exceptional communication and collaboration skills, fostering productive relationships across internal and external stakeholders • Highly detail-oriented and organized, with a proven ability to manage multiple priorities, delegate effectively, and consistently meet deadlines • Willing to travel, no more than 20% of time • HackerOne is a digital-first company. This model offers our employees flexibility in time and location. All employees must be able to work and excel in a remote environment.

Benefits

• Offers Equity • Multiple Ranges