Social Media Marketing Lead - Midnight

April 9

Input Output (IOHK)

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IOG is one of the world's pre-eminent blockchain infrastructure research and engineering companies.

Blockchain • Cyrptocurrency • Research • Development • Consultancy

201 - 500

Description

• Increase visibility, recognition, and reach among the target audience on LinkedIn, Twitter, YouTube, and Discord • Foster meaningful interactions and engagement with the target audience • Develop compelling and relevant content that resonates with the target audience • Build and nurture a community of followers, users, and advocates • Generate leads and drive traffic to relevant Midnight pages and content through social media activities • Monitor and analyze the performance of social media campaigns and initiatives • Identify and explore collaboration opportunities with thought leaders and industry experts • Stay up-to-date with social media best practices, trends, and technologies • Create compelling and relevant social content, including original posts, graphics, videos, and other media formats • Manage social media platforms and campaigns, including planning, scheduling, and optimization • Drive brand awareness and recognition for Midnight through consistent messaging, tone, and visuals • Initiate and participate in conversations, respond to comments and messages, and build relationships with followers • Monitor discussions with the Midnight community and respond to inquiries in a timely and professional manner • Use analytical tools to monitor and evaluate Midnight’s social media presence, engagement rate, SEO, and traffic performance • Report to the Marketing Team and Midnight Leadership on campaign performance • Identify collaboration opportunities with people and organizations • Work with the Midnight Advisory Board to ideate on unique and compelling content • Motivate, develop, and progress fellow team members • Communicate openly with all team members and address any issues • Coordinate team efforts and empower them to provide the best results

Requirements

• Minimum of 5 years of experience in social media management • Experience in the technology industry, software development preferred • Demonstrated track record of managing LinkedIn, Twitter, and Discord channels • Strong understanding of social media platforms, algorithms, best practices, and paid social media strategies • Ability to think creatively and develop engaging content that resonates with target audiences, especially software engineers • Ability to moderate discussions, handle customer inquiries, and resolve conflicts professionally • Exceptional written and verbal communication skills tailored to specific platforms and audiences • Proficient in social media analytics tools and data interpretation • Strong project management skills with the ability to multitask and meet deadlines • Positive attitude, proactive approach, and ability to work effectively in a fast-paced, dynamic environment

Benefits

• Work at the centre of a cutting-edge Web3 project • Be part of a high-calibre team that is both creative and professional • Play a crucial role in establishing the digital marketing organisation • Collaborate with cross-functional teams within the organization • Drive brand awareness and recognition for Midnight • Opportunity to ideate and innovate social media activities • Monitor and analyze the performance of social media campaigns • Identify and explore collaboration opportunities with industry experts • Motivate, develop, and progress team members • Empower team to provide the best results by organizing clear processes • Fast-paced, dynamic environment • Competitive salary and benefits package • Opportunities for career growth and development