Senior CRM Analyst

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🕒 May 27

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IPIRANGA

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 1969

Shuton-Ipiranga is specialized in the design and manufacture of Precision Ball screws and is the result of the merge of the companies Shuton and Ipiranga, with over 50 years’ experience each one and who started a path of collaboration in the year 2018.

📋 Description

• Plan, execute and manage Growth and CRM campaigns and A/B tests with a focus on performance and conversion; • Monitor and analyze performance metrics such as conversions, share, average ticket (average order value) and product mix; • Lead communications and campaign management efforts; • Develop advanced segmentation strategies and personalized flows based on profile and behavior; • Propose and implement improvements based on data analysis, user behavior and test results; • Produce performance reports with analyses, recommendations and presentations for management; • Collaborate with media, product, brand teams and internal partners to align objectives and ensure tactical execution; • Manage end-to-end CRM communications for both B2B and B2C audiences; • Analyze customer-base behavior and identify improvement opportunities at each stage of the funnel.

🎯 Requirements

• Strong analytical skills to interpret metrics and translate data into optimization actions. • Ability to identify optimization and innovation opportunities in campaigns. • Experience planning and executing A/B tests and communication campaigns. • Ability to manage multichannel campaigns (email, push, SMS, WhatsApp and in-app). • Autonomy, proactivity and an agile mindset with a strong focus on business results.

🏖️ Benefits

• Flexible working hours • Assistance for employees with children with disabilities • Variable compensation program • Private pension plan • Length-of-service bonus • Online therapy & nutritional counseling • Newborn gift package • Corporate university (training and development program) • Reimbursement for glasses and contact lenses • Medication assistance • Vaccination assistance • Market-standard benefits: Gympass, meal and food vouchers (VR/VA), transportation voucher (VT), health and dental insurance, life insurance.