Content Strategist

March 19

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iPullRank

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The Marketing Agency trusted by Fortune 500s. Our Technical SEO & Content Strategies drove over $1 Billion in revenue!

Content Strategy • Search Engine Optimization • Content Marketing • Marketing Automation • Analytics

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Description

• iPullRank is looking for a Content Strategist to join our team to facilitate content strategy projects for our various clients. This position will be responsible for leading and developing client-specific content strategy as well as working with other team members to execute on content campaigns and ensure that content objectives are being met. This role will develop content strategy, information architecture, brand messaging architecture and ensure governance models are followed. This role is ideal for someone looking to cross the chasm between content strategy and execution with an interest in agency experience. Salary range: $65K-85K • Develop multi-channel Content Strategy to inform client content creation efforts that align with their business goals • Review data related to content performance and content potential to determine what content to build, optimize, and launch. Consistently track performance. • Perform extensive content audits • Lead brand voice and tone workshops for clients • Develop governance and workflow models • Lead ideation sessions for content creation • Test and implement innovative and relevant methods of measuring content, campaigns and tools, keeping in mind the purpose of the derived results • Write user stories to inform user experience and development • Develop models and specifications for metadata and taxonomy • Work with the Research & Analytics team to design and execute Conversion tests and optimize strategy based on performance • Work with Content Promotion lead and Social Media strategist to develop strategies for promotion of content • Contribute to iPullRank inbound marketing efforts including blog posts and other forms of thought leadership

Requirements

• 2-4 years of experience in a similar content strategy position • Experience developing and analyzing content in digital environments such as: content audits, content strategy recommendations, persona assessments, taxonomy efforts and applied usability learnings • Strong experience and understanding of digital marketing channels and measurement metrics: SEO, keyword research, information architecture, usability best practices • Experience developing content for various verticals and multiple brand voices and tones and a talent for crafting data-driven stories • Highly proficient in Microsoft Office applications: Excel, Word and PowerPoint • Content presentation and delivery skills - determine how content should be packaged and delivered to induce audience to take desired business actions • Experience developing strategy for Social Media campaigns • Previous experience with digital marketing tools such as SEMRush, Google Analytics, Buzzsumo, Screaming Frog • Strong analytical skills to spot patterns and trends in data and to be able to apply those patterns to recommend strategies • Experience leveraging market segmentation in the development of Content Strategy Experience defining brand messaging architecture and implementing and enforcing governance models

Benefits

• Competitive salaries commensurate with experience • 100% Medical, Dental, and Vision insurance • 3 weeks of vacation • Paid sick days and holidays • $1k per year toward vacation spending • $1k per year toward career-related learning