Content Marketing Strategist

March 19

Paradigm Life

WebsiteLinkedInAll Job Openings

Personalized wealth strategy that empowers you to live an even more fulfilling life NOW!

Financial Services • Insurance • Infinite Banking • Permanent Life Insurance

51 - 200

Description

• Conduct intensive research to gain an in-depth understanding of all buyer personas, focusing on potential and existing clients seeking insurance-based solutions to achieve their financial goals. • Analyze topic trends and consumer thoughts to inform content strategy development, considering the various stages of the Customer Value Journey for financial goal achievement. • Craft content pillars and sub-pillars that align with our brand and resonate with our target audience and target markets. • Plan and maintain the editorial calendar, ensuring content propositions are strategically scheduled to achieve business goals and address the specific needs and desires of our target audience seeking financial solutions. • Collaborate with the Content Marketing Executive, creative teams, and writers to execute the content strategy effectively, incorporating insights from the Customer Value Journey • Oversee the writing tone and style guide for all content, ensuring consistency and adherence to brand voice, while considering the preferences and expectations of our target audience seeking financial solutions. • Develop content governance guidelines and ensure they are followed to maintain brand integrity and build a long-term relationship with customers pursuing their financial objectives. • Conduct regular content audits to evaluate the performance and impact of published content, identifying opportunities for improvement throughout the Customer Value Journey • Track and measure content ROI to gauge the effectiveness of content marketing efforts, focusing on maximizing customer lifetime value and financial success. • Develop content strategies that engage audiences at all stages of the Customer Value Journey for financial goal attainment, addressing their needs and pain points to build a lasting relationship. • Ensure content strategy aligns with the company's business objectives and supports lead generation and customer conversion, considering the preferences and characteristics of our target markets seeking financial solutions.

Requirements

• Diploma or Bachelor’s degree in journalism, communications, or a related field is preferred. • Excellent oral and written communication skills, • Ideal 3 year of experience in the financial services industry or related fields • Minimum of 5 years of experience in creating and editing digital content across various multimedia and social platforms, including but not limited to Facebook, Instagram, Twitter, LinkedIn, YouTube, and other relevant channels. • Proficiency in copywriting, content creation, and copy editing for diverse target audiences with a deep understanding of the Customer Value Journey for financial goal achievement. • Understanding in graphic design, website design, illustration, UX, videography, and photography, enabling the creation of captivating content tailored to our target markets seeking financial solutions. • Familiarity with software including Adobe Photoshop, Adobe Illustrator, Adobe Premiere Pro, Adobe Lightroom, Adobe InDesign, Adobe After Effects, Adobe XD, Sketch, and Principle. • A professional portfolio of work showcasing expertise in content creation and strategy, aligned with the Customer Value Journey for financial goal attainment. • Experience in marketing campaigns, project management, and public/media/influencer relations, incorporating the preferences and desires of our target audience seeking financial solutions. • Understanding of Agile and Scrum project management processes including associated software of Jira, Clickup or similar solutions • Practical Knowledge and experience with digital marketing, including SEO, Content Marketing, Social Media Marketing, E-mail Marketing, PPC Marketing, and Customer Value Journey is vital • Familiarity with SEO tools, including Google Adwords and Keyword Planner, Google Analytics, Google Webmaster Tools, Google Search Console, Semrush, and Buzzsumo

Benefits

• Causal dress code • Exciting and fun team environment • Medical, Dental, and Vision insurance packages with employer contribution • 401(k) with employer contribution • Great culture and environment