Senior CRM Analyst

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Jusbrasil

WebsiteLinkedInAll Job Openings

201 - 500 employees

💼 Consulting

🏥 Healthcare

📣 Marketing

Consulting • Healthcare • Marketing

Jusbrasil is a technology company that simplifies access to legal information. With 15 years of experience, the company aims to improve the efficiency of legal practice for thousands of justice agents across Brazil through innovative solutions. The platform serves over 1. 6 million Brazilians daily, connecting them with qualified lawyers and providing quality legal information. With a unique culture that values freedom and responsibility, Jusbrasil works to bridge the gap between individuals' rights and their enforcement.

📋 Description

• Act as the company's CRM focal point, combining strategic analytical vision with hands-on execution • Design, operationalize, and measure the customer journey • Generate PQLs from the legal audience database and reduce dependence on paid media • Create reactivation cadences for users who didn't complete registration or are inactive • Operate lifecycle engines to convert anonymous traffic into identified, returning users • Design onboarding, adoption, engagement, and retention journeys • Execute upsell and cross-sell strategies to increase LTV • Act as an internal consultant for Product, Marketing, and Sales, promoting CRM culture • Design and operationalize multichannel journeys across Email, WhatsApp, SMS, and Push • Configure complex campaigns and automations in the CRM platform • Support the evolution of the internal CDP and the consolidation of the user's Golden Record • Create and maintain dashboards showing CRM contribution to pipeline and incremental ARR • Keep the event dictionary, segmentation logic, and relationship lifecycles documented

🎯 Requirements

• Proven experience in CRM, preferably in high-growth companies (scale-ups) or subscription products • Proficiency with orchestration tools such as Braze, Insider, Salesforce Marketing Cloud, or Customer.io • Advanced data analysis skills • Excel/Sheets is mandatory • SQL or BI tools like Looker/Tableau are strong differentials • Demonstrated experience with retention, reactivation, and LTV improvement metrics • Ability to identify journey bottlenecks and propose end-to-end solutions without constant supervision • Willingness and interest to perform hands-on tasks, from segmentation setup to campaign execution • Experience in LegalTechs is a plus • Experience migrating CRM tools or reorganizing databases is a plus • Basic HTML/CSS for email marketing is a plus • Knowledge of API logic for integrations is a plus