Growth Marketing Analytics Lead

April 19

Kyte

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Kyte delivers cars on demand, for any trip longer than a rideshare.

car sharing • technology platform • automotive • mobility • shared mobility

51 - 200

Description

• Be the architect for our marketing and broader business data • Build and maintain robust, scalable data pipelines that keep our marketing data flowing smoothly and accessibly • Collaborate closely with internal Engineering teams and external vendors to ensure we've got all the data we need, accurate and ready to go • Develop and optimize business reporting and visualizations that drive marketing decisions and business performance • Dive deep into data analysis, providing insights on conversion rates, marketing campaign performance, retention, customer segmentation, and other crucial topics • Collaborate with other growth team members to define their data and analytics needs and turn them into clear, actionable insights that enhance our marketing engine • Ensure compliance with data governance and security policies • Support A/B testing and experimentation to drive conversion rate and marketing performance optimization

Requirements

• Bachelor’s degree • 5+ years of experience in a marketing analytics or business intelligence role • Strong proficiency in analytical tools and SQL • Experience with business intelligence tools (we use Mode Analytics) • Experience with Google Analytics, CRM (e.g., Braze), marketing media platforms (e.g., Meta Ads Manager, Google Ads), and associated APIs • Experience with marketing attribution, retention modeling, cohort analysis • Top-notch communication skills—you can make complicated data stuff sound simple and engaging • Strong project management skills, with the ability to manage multiple projects simultaneously in a fast-paced environment

Benefits

• 11 paid holidays • Generous Accrued Time Off increasing with years of service • Generous paid sick time • Annual day of service