Mid-level CRM Analyst – Inbound & Growth

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Loja Integrada

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 2013

💼 Consulting

📦 Logistics

🛍️ eCommerce

Consulting • Logistics • eCommerce

Loja Integrada is a Brazilian ecommerce platform and SaaS that enables entrepreneurs and small-to-medium merchants to create, customize and run online stores quickly. It provides hosted store creation with hundreds of themes, app integrations, native payment and logistics solutions, marketplace hubs (Mercado Livre, Shopee), dropshipping connections, and built-in tools like invoice (Nota Fiscal) handling, cart recovery, product recommendations and analytics to help sellers scale. The platform offers tiered plans, educational resources and partner services to support store growth.

📋 Description

• Map and evolve the merchant lifecycle journey across lead → store and free → paid subscription flows • Create and test behavior-based communication strategies using triggers, segmentation and personalization • Design and implement experiments, including A/B tests, journey and offer tests, with control groups • Identify growth opportunities based on data and prioritize activation and subscription levers • Build, configure and execute automated campaigns and flows at scale via email, in-app and WhatsApp using CleverTap • Perform full QA before campaign sends • Validate segmentations and audiences using queries, filters and business rules • Continuously improve operations and efficiency of lead acquisition and subscription conversion campaigns • Monitor CRM metrics and targets via dashboards and datasets, identifying deviations, patterns and opportunities • Investigate deviations, formulate hypotheses, identify root causes and propose next steps • Build and refine behavioral and transactional segmentations • Support data governance and data quality, translating them into actionable insights • Work on initiatives to evolve tools, integrations, data, automations, processes and CRM activation strategies • Partner with product, marketing and engineering teams • Drive the journey from lead → store created → paid subscription, contributing to conversion, revenue and reversing negative net adds

🎯 Requirements

• Analytical mindset with disciplined focus • Proactive and able to liaise with other teams • Autonomous in generating hypotheses, investigating causes and proposing solutions • Experience with CRM/lifecycle in a digital environment, working on both strategy and execution • Strong analytical foundation and comfortable with data, segmentation and funnel metrics • Experience with marketing automation tools and multichannel journeys: email, in-app and WhatsApp • Familiarity with experimentation, including A/B testing and holdout tests • Continuous improvement mindset • Operational experience running campaigns • Advantage: experience in Growth Marketing and/or Commercial (sales) • Advantage: ability to build commercial-focused arguments to encourage store creation

🏖️ Benefits

• Competitive salary • Annual profit-sharing (PLR) • Flexible hours and remote employment • Flexible meal/food allowance (VA/VR via Flash) • Health insurance (SulAmérica) • Dental plan (SulAmérica Odonto) • Pet health plan (Guapeco and PetLove) • Life insurance (Icatu) • TotalPass membership • Mental health benefit (Zenklub) • Childcare assistance for children up to 5 years old • Extended parental leave • Birthday gift (day off and iFood voucher) • Birthday gift for dependents (half day off) • Payroll loan (Itaú) • Partnerships with USP and FIAP (postgraduate and MBA programs) • Education allowance: subsidy for courses, events and certifications • Language allowance: 65% subsidy for English and Spanish • One-time home office setup allowance at onboarding • Monthly home office allowance • Free shipping at VTEX and Loja Integrada stores • Monthly fee reimbursement for creating a store on our platform • RSU program (Restricted Stock Units)