Director, Product Marketing

April 12

Luma Health

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Needing healthcare can be hard — getting care shouldn’t be.

Healthcare • Patients • Appointments • Scheduling • Patient Messaging

51 - 200

Description

• Create alignment across sales, product, engineering, and marketing functions to understand the product strategy, and develop messaging frameworks that support value drivers and customer stories. • Lead the planning and launch of new capabilities, releases, and products, and manage the cross-functional execution of the plan. • Partner with Director of Marketing Communications and Content team to create sales presentations, written and multimedia content, and other collateral related to our products to drive top-of-funnel engagement and accelerate the buyer’s journey. • Be the expert on our buyers across all segments. Help to refine our target market, refine our ICP, and persona definitions. • Develop the “voice of customer” playbook and leverage it to inform messaging and product education. • Support the development and delivery of speaking engagements that evangelize our products and offerings across our target markets • Maintain knowledge of the industry and competitive landscape. Be an expert on our partners and competition, and how they are positioned.

Requirements

• 10+ years of experience in product marketing for B2B organizations (SaaS and/or healthcare experience preferred). • Entrepreneurial minded self-starter who is able to function in a lean marketing structure in a company with aggressive growth goals • Experience creating compelling corporate messaging. Passion and curiosity about the customer and developing value-driven messaging and content. • Experience collaborating effectively with product, sales, and customer success to achieve results. • Superior communication, presentation and interpersonal skills. • Demonstrable experience positioning and launching differentiated B2B software that exceeds business expectations (ideally in healthcare). • Experience managing and researching product positioning and competitive analysis. • Organized, detail-oriented, and motivated team player with a positive attitude. • Ability to work in a fast-paced team environment.

Benefits

• Competitive Health Benefits: Luma Health covers 99% of the employee and 85% of the dependent premium costs. • Work Life Balance • Flexible Time Off • Wellness Programs • Discounted Perks • 401(k) and Company Equity