Digital Marketing Specialist

March 19

Lone Wolf Technologies

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Real estate, re-imagined.

Back Office Management and Accounting • Websites • Front Office Management/Extranet • Mobile Products • Revenue Generation Services

201 - 500

Description

• Strategize and execute pay-per-click, display, and paid social media marketing campaigns to drive traffic and conversion for our Broker audience • Provide recommendations to agencies for optimizations including those that pertain to ad copy, ad assets, landing pages, keywords, campaign structure, ad groups, bidding strategies, targeting and audiences • Regular weekly/monthly reporting and communication on the status of campaigns, competition, new initiatives, budget pacing, and performance results • Monitor core competitors for changes in strategies, pricing, and ad messaging • Work with agency partners to prepare SEO site audits detailing on-site, off-site, technical, and content optimizations needed that adhere to SEO best practices • Partner closely with the brand and creative team to ensure timely delivery of assets • Partner closely with our search agency partner to track the lead flow to sale for all search campaigns • Evaluate and assess campaign performance, providing high level feedback to support strategic decision-making • Stay up to date on industry trends and new technology to ensure the company’s digital presence remains competitive

Requirements

• Bachelor’s degree • Minimum of 2 years’ experience in running Digital Media campaigns • Must have working knowledge of Google Ads, Microsoft Ads, Facebook ads, AdRoll, and Google Analytics to be considered • Ability to update conversion tracking tags in Google Tag Manager • Proficiency in Microsoft Excel • Experience with A/B and multivariate testing experiments • Google AdWords and Google Analytics certifications a plus • Ability to effectively collaborate with other departments, company leadership, team members, partners, and freelancers • Ability to analyze and comprehend data & metrics to drive improvements • Understanding of current digital marketing trends, tools, and best practices • Proficient in using social media management tools and content creation tools • Excellent written and verbal communication skills • Creative thinking and problem-solving abilities • Adaptable and versatile with the ability to prioritize and multitask

Benefits

• Bachelor’s degree • Minimum of 2 years’ experience in running Digital Media campaigns • Ability to update conversion tracking tags in Google Tag Manager • Proficiency in Microsoft Excel • Experience with A/B and multivariate testing experiments • Google AdWords and Google Analytics certifications a plus • Ability to effectively collaborate with other departments, company leadership, team members, partners, and freelancers • Ability to analyze and comprehend data & metrics to drive improvements • Understanding of current digital marketing trends, tools, and best practices • Proficient in using social media management tools and content creation tools • Excellent written and verbal communication skills • Creative thinking and problem-solving abilities • Adaptable and versatile with the ability to prioritize and multitask