Content Marketing Manager (New Zealand, Europe, Canada)

March 27

Matomo

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A web analytics revolution has begun ...

Analytics • Open Source • Web Analytics • Data Liberation

11 - 50

Description

• Develop and execute a comprehensive content strategy that aligns with the company's goals and resonates with the target audience • Align and collaborate with cross-functional teams to create high-quality, engaging content that builds brand credibility, drives customer engagement, generates demand for Matomo, and builds revenue • Manage the Social Media Specialist and content agency, work with content creators and optimization specialists to power content marketing and growth strategy • Plan, maintain, and execute an editorial calendar to ensure consistent flow of content across various platforms • Own the prioritization of the SEO backlog and secure a dominant share of voice over competitors in key markets and themes • Utilize Matomo and other tools to measure the performance of content marketing initiatives and provide insights on key performance indicators • Manage targeted demand and lead generation campaigns, maintain brand messaging consistency, and develop content distribution strategies

Requirements

• Proven experience in content marketing, with successful campaign track record • Data-driven and data-centric approach to prioritization • Strong leadership and management skills • Excellent written and verbal communication skills • Deep expertise in SEO best practices and content distribution channels • Ideally, 3-5 years of experience in the European market • Creative thinker with ability to generate innovative ideas • Decision-making, proactivity, transparency, Communication, Curiosity, Passionate skills demonstrated • French and German fluency is a plus • Experience with data analytics platforms, CRO, SEO tools, and Matomo is a plus • B2B SaaS marketing, Startup marketing, or digital analytics experience is desired

Benefits

• Remote work (save many hours on commute, and save money) • Co-working space paid for and/or work from home • All home office equipment paid for (laptop, desk, chair, standing desk, lights, etc.) • Flexible hours • 25 days of paid holidays per year plus your national public holidays • A huge “playground” to grow your skill set and career development budget • Competitive salary • Volunteering Day: Empower Your Impact • Bereavement Leave for Pets: Compassion Beyond Boundaries • Access to mental health services • Opportunity to work in a customer obsessed business, dedicated to building high-quality software with a strong mission of helping people grow their web projects while keeping full control of their data • Opportunity to have an immediate impact on a product that is used by more than 1 million websites and almost 2% of the whole Internet