Director of Growth Marketing

April 17

MileIQ

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MileIQ automatically logs your drives and calculates their value.

mileage tracking • Mobile app for mileage reimbursement • mile log • tax deduction • mileage expenses

51 - 200

💰 $12.1M Series A on 2015-01

Description

• Lead the performance paid media strategy across channels such as Facebook, Google, TV, Radio, Apple ads, and affiliate partnerships, focusing on acquiring new drivers. • Drive media efficiency by managing external contractors and agencies, ensuring alignment with MileIQ's goals and objectives. • Collaborate with internal creative and marketing teams, as well as influencers, to develop and execute engaging campaigns across multiple platforms. • Manage attribution systems and conduct data analysis to optimize campaign performance and present data-driven insights to key stakeholders. • Optimize and grow our organic presence on web and app stores through strategic SEO partnerships. • Develop innovative initiatives to enhance driver acquisition and revenue generation. • Conduct growth reviews with the leadership team, providing updates on media mix, testing, learnings, campaigns, and forecasting velocity.

Requirements

• 8+ years of experience in performance marketing with a strong focus on paid media and SEO strategies, demonstrating quantifiable achievements. • Proven track record of at least 4 years in Facebook advertising, showcasing expertise in creative, audience targeting, testing, and campaign management. • Experience in managing external contractors and agencies across multiple media channels, with excellent negotiation and relationship management skills. • Expertise in Google Ads and other digital media channels. • Strong analytical skills, proficient in data tools and platforms such as Google Analytics, Facebook Ads Manager, Mixpanel, Omni, and Appsflyer. • Excellent communication and presentation skills, with the ability to convey complex ideas to diverse audiences. • Strategic thinker with the ability to develop and implement innovative marketing strategies to achieve business objectives. • Leadership experience, including team management and mentoring, fostering a culture of innovation and collaboration.

Benefits

• Medical, Dental, Vision • Equity • 3% match to your 401(k) • Flex PTO • Short and Long term disability insurance • Life Insurance • Home office and Wellness allowance