Senior Marketing Manager (Paid Search & Display)

April 18

Misfits Market

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Always fresh, sometimes normal.

1001 - 5000

Description

• Manage paid search & display campaigns on digital channels including Google and Bing • Manage campaign elements including bidding, budgets, keywords, targeting, copy, creative for the objective of maximizing efficiency and volume • Manage Google Video/Youtube & Shopping ads & Apple Search Ads • Provide regular performance updates • Perform and report on A/B tests to find optimizations • Investigate paid search / display performance trends using marketing platforms and web analytics tools • Collaborate with brand team members including copywriters, designers to develop new copy & creative

Requirements

• 4+ years of experience managing paid search & display advertising • Full mastery of Google Ads platform, including ad management, reporting, and conversion tracking • Experience with growth / performance marketing objectives including new customer acquisition and/or sales • Experience with Google Shopping campaigns / PLAs • Strong communication skills, including the ability to express quantitative data & insights clearly and concisely • (Nice to have) Experience with video advertising on Google

Benefits

• Salary range $125k - $135k • Full-time exempt position • 100% Remote Work • Salary and employee stock options commensurate with experience • Unlimited PTO • Multiple health, dental, and vision plan options • Life Insurance • 401K plan • Misfits Market Employee Discount