Campaign Operations Manager

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Motive

1001 - 5000 employees

📦 Logistics

🏗️ Construction

🍽️ Food & Beverage

Logistics • Construction • Food & Beverage

Motive is a company that provides an integrated operations platform designed to enhance the safety, productivity, and profitability of fleet management and operations. Utilizing cutting-edge AI technology, Motive offers solutions such as driver safety monitoring, fleet management, equipment monitoring, and spend management. These services provide unparalleled visibility into vehicles and equipment, automate workflows, reduce costs, and improve efficiency for industries like construction, oil & gas, public sector, food & beverage, and logistics. Motive is recognized as a leader in fleet management and empowers companies to maximize their operational potential with innovative solutions.

📋 Description

• Develop and deliver digital marketing campaigns supporting go-to-market objectives, including integrated marketing, ABM, lifecycle marketing, and partner channels • Own end-to-end campaign development and execution, including campaign and email builds, audience segmentation, testing, deployment, and process improvement • Administer day-to-day marketing automation stack needs and assist with additional system integrations • Work with channel managers and marketing operations to track campaign KPIs and provide optimization recommendations • Support lead lifecycle, lead nurturing, data cleansing, and workflow automation processes • Manage multiple campaigns and requests while maintaining detail and deliverable quality • Contribute to process documentation, templates, enablement, and sharing campaign best practices

🎯 Requirements

• 5+ years of experience executing campaigns within a marketing operations function • Deep hands-on expertise with Marketo, Salesforce, and marketing database management • Experience with Pendo, Zuddl, 6Sense, and AI automation tools is a plus • Superior communication skills; highly organized and self-motivated • Excellent attention to detail and process-oriented mindset • Strong independent project and stakeholder management skills • Demonstrated proficiency in handling multiple tasks and projects • Must be authorized to receive and access commodities and technologies controlled under U.S. Export Administration Regulations

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