Regional Field Marketing Manager - Americas

February 7

Nozomi Networks

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Minimize your organization’s risk and maximize resilience with OT/IoT network visibility, threat & anomaly detection.

Cybersecurity • OT Security • IoT Security • OT Cybersecurity • SaaS-Powered Security

201 - 500

Description

• Own and build the overall Go-to-Market plan for your assigned territory with input and expertise from key internal stakeholders • Partner with marketing, sales, and partner team to deliver and accelerate pipeline to meet and exceed revenue goal • Implement demand generation campaigns in the region in conjunction with sales and partners to reach buyers and drive demand • Serve as liaison to Sales team, be their advocate and conduit to the larger organization • Maintain relationships with regional partners, conference organizers, and influential associations • Leverage social media to raise awareness and further promote our presence at various events • Monitor industry trends and competitor activities in the local region • An affinity for measurable outcomes and experience in a highly data-driven marketing organization is a must • Manage regional budget, accurately estimate costs, and manage execution • Help track & report results and act as an escalation point/consultant for the Business Development Representative (BDR) team • Work in partnership with the Corporate Communications and Digital Marketing teams to optimize campaign results for field programs

Requirements

• Proven experience in a B2B Field/Channel Marketing or Campaign role, ideally for security or enterprise software company • Project management and organizational skills with ability to execute marketing programs from planning, conceptualization, execution, and measurement • Creation of integrated marketing campaigns based on market segments to gain new customers and build repeat business • Good knowledge of digital marketing tactics and best practices, including LinkedIn campaigns, TechTarget, SEO/SEM etc. • Experience with organizing local and regional events • Outstanding communicator and creative thinker • Experience with marketing automation and CRM tools • Critical thinker and problem-solving skills • Strong time-management skills • Ability to work with a decentralized, cross-cultural team • Flexibility and adaptability to rapid growth, change, and problem resolution • Ability to travel 30% of the time

Benefits

• Health & Wellness • Financial • Work-Life Balance • Unparalleled Flexible Time-Off