Product Marketing Manager

May 1

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Olo

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Olo is a leading open SaaS platform for restaurants that enables hospitality at every touchpoint.

Mobile Ordering • Digital Commerce • Online Ordering • SaaS Restaurant Platform • Delivery Management

501 - 1000

💰 $103.3M Post-IPO Equity on 2021-11

Description

• Develop cohesive positioning, messaging, competitive differentiation, pricing and, packaging strategy for Olo’s Engage product suite • Lead go-to-market strategies and campaigns that promote awareness and adoption of Engage products and features that align to Olo’s overall vision in delivering a world where every restaurant guest feels like a regular • Oversee how the Engage products are advertised, discussed in press releases, represented in white papers, and seen by the public • Partner with Engage Product team to develop product briefs that go through the product development cycle detailing scope, goals and overall direction of product • Be the Engage product roadmap subject matter expert with a deep understanding of the total addressable market, competitors, and market needs with an emphasis on understanding the buyers and users of our products • Collaborate with Engage Product Management, Design, Engineering, Sales, Sales Engineering, Marketing, and Customer Success to push product innovation to match market and customer needs • Partner with sales enablement to train go-to-market teams to t (i.e. training and educating these teams on the go-to-market plan, value propositions, positioning, messaging, and differentiation) • Work with Marketing team members on product campaigns, customer segmentation, and overall campaigns calendar • Orchestrate execution of all Engage product communications including collateral, web content, email announcements and campaigns and content • Partner with Olo’s customers to develop compelling case studies that showcase the product value proposition in action • Work with Engage Product Management to track performance and adoption rates of Olo's products to provide ongoing improvement plans

Requirements

• 3+ years of proven experience in product marketing for a growth-stage software technology company, MarTech experience a plus • 2+ years of experience in a market-facing role (e.g. delivering presentations to customers and prospects, conducting competitor analysis and market research) • Excellent project management skills working cross functionally to achieve goals • Experience in product marketing for a growth-stage company • Experience with SaaS platforms for enterprise clients • Return on investment-tracking skills and ongoing management of indicators • Experience developing and launching marketing materials that promote broad-reaching awareness of products and features

Benefits

• Work remotely from anywhere in the U.S. or at Olo’s headquarters in NYC