Growth Marketing Manager

May 7

Apply Now

Get a free AI resume review

Omada Health

WebsiteLinkedInAll Job Openings

A digital-first chronic care provider, helping members change mindsets to improve health and build lasting change.

Diabetes Prevention • Digital Health • Behavioral Science • Digital Therapeutics • Health Benefits

201 - 500

💰 $192M Series E on 2022-02

Description

• Drive member acquisition by leading the development of marketing campaigns across email, direct mail, digital, and client-led channels • Plan, launch, and measure tests in email, direct mail, digital, landing page, and new channels, in collaboration with cross-functional stakeholders such as analytics, marketing operations, and agency partners • Build creative briefs and work with the creative team and partners to scope, produce, and iterate on campaign creative • Monitor campaign performance and continually identify opportunities for improvement

Requirements

• 5+ years of experience with direct marketing to consumers; healthcare or regulated industry is preferred • Direct marketing experience must include developing email, direct mail, and digital campaigns to drive acquisition • Experience with lifecycle marketing, audience segmentation, and personalization • Comfortable and competent in evaluating creative assets, including email designs, imagery, and copywriting, to ensure alignment with brand guidelines, messaging, and campaign objectives • Proven ability to provide clear and constructive feedback to creative agencies/vendors, guiding them to deliver high-quality, impactful email creatives that resonate with the target audience and drive enrollments • Experience developing and executing A/B and multivariate tests across email, direct mail, and landing pages • Data-driven; well-versed in marketing analytics and knowledgeable about factors that contribute to enrollment rate • An attitude of constant optimization - scaling what’s working and improving what’s not • Experience writing clear and succinct creative briefs that provide the necessary direction to align cross-functional teams • Experience managing and communicating with agency partners • Demonstrated history of successfully managing complex projects • Ability to work independently • Exceptional project management and organizational skills; attention to detail is a must • Ability to effectively manage multiple competing priorities and ambiguity • Strong communication and interpersonal skills • Customer-centric and passionate about serving Omada’s customer base

Benefits

• Competitive salary with generous annual cash bonus • Stock options • Remote first work from home culture • Flexible vacation to help you rest, recharge, and connect with loved ones • Generous parental leave • Health, dental, and vision insurance (and above market employer contributions) • 401k retirement savings plan • Two giftable Omada enrollments per calendar year • Lifestyle Spending Account (LSA) • Mental Health Support Solutions • ...and more!