Senior CRM Analyst

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🕒 April 24

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Pagaleve

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 2021

💳 Fintech

🛍️ eCommerce

👥 B2C

💰 Debt Financing on 2022-08

Fintech • eCommerce • B2C

Pagaleve is a financial technology company that enables users to make purchases in installments without interest using the Pix payment method. With a mobile app, customers can conveniently manage their shopping experiences across thousands of partner stores offering various goods, from clothing to electronics. Pagaleve is designed to simplify the payment process for both consumers and retailers, emphasizing security and ease of use.

📋 Description

• Design, implement and evolve customer relationship workflows (lifecycle, activation, repurchase, retention, win-back) aligned with Pagaleve's business objectives. • Plan, execute and analyze one-off and seasonal campaigns, ensuring relevance and proper timing for each segment. • Operate and optimize communications across email, push notifications, SMS, WhatsApp and in-app banners, ensuring a coherent cross-channel experience. • Build and refine consumer segmentation strategies using behavioral, transactional and lifecycle data to personalize communications. • Propose and run tests (A/B, multivariate) on workflows and campaigns to continuously improve results. • Analyze workflow and campaign results with analytical rigor, identifying optimization opportunities and translating data into concrete actions. • Coordinate alignment processes with the Product team, ensuring CRM communications are synchronized with the user journey, feature launches and product priorities. • Structure and maintain recurring CRM performance reports, sharing insights and recommendations with Marketing, Product and Growth stakeholders.

🎯 Requirements

• Proven experience in CRM/Marketing Automation focused on B2C operations, preferably in e-commerce or marketplaces. • Hands-on experience with CRM and marketing automation platforms (e.g., Customer.io, Braze, Salesforce Marketing Cloud, HubSpot or similar). • Proven experience designing and managing lifecycle workflows and multichannel campaigns (email, push, SMS, WhatsApp). • Strong analytical skills with the ability to interpret CRM metrics (open rate, CTR, conversion, LTV, churn) and turn data into decisions. • SQL knowledge sufficient to query databases, create segments and extract send lists autonomously, without relying on technical teams. • Experience with audience segmentation and personalized communication driven by purchase behavior and product categories. • Differentials: • Experience in e-commerce with a financial vertical (credit fintechs, BNPL, digital wallets) or in B2C fintechs. • Experience with category-based purchase stimulation and cross-sell strategies in transactional customer bases. • Familiarity with BI tools (Looker, Metabase or similar) for building deeper analyses and monitoring dashboards.

🏖️ Benefits

• Competitive compensation • Health insurance covering 100% of the employee and 75% for the first dependent • Meal allowance (iFood Benefits) • Day off during your birthday month • Discount coupons at our partner stores • Group life insurance • Hybrid work model (1–2 days on-site at Avenida Paulista, São Paulo) • Collaborative and innovative work environment.