Email + SMS Strategist, Account Manager, CRM, Retention

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🔥 0 minutes ago

🌐 Lithuania, India – Remote

🇱🇹 Lithuania – Remote 🇮🇳 India – Remote

⏰ Full Time

🟡 Mid-level

🟠 Senior

💰 Account Manager

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Paired

WebsiteLinkedInAll Job Openings

1 - 10 employees

💼 Consulting

🎯 Recruiter

👥 HR Tech

Consulting • Recruitment • HR Tech

Paired is a strategic talent recruitment company that specializes in connecting businesses with top-tier overseas talent. They streamline the hiring process by recruiting, vetting, and presenting the best candidates for a variety of roles, allowing companies to save significantly on payroll costs. Paired focuses on placing talented individuals in various positions ranging from administrative assistants to executive roles, across diverse fields such as marketing, engineering, and sales. With a commitment to quality and cost-effectiveness, Paired offers a risk-free placement service that guarantees client satisfaction, thereby facilitating global workforce integration for its clients.

📋 Description

• Own full lifecycle Klaviyo strategy across multiple high-growth DTC brands, including welcome, abandonment, post-purchase, winback, replenishment, VIP, and sunset flows • Plan, brief, and oversee weekly and promotional campaign sends for each brand • Direct designers and copywriters executing against strategic briefs • Review creative work and maintain quality standards • Develop list growth and segmentation strategies using RFM-based segments and predictive analytics • Own the A/B testing roadmap for subject lines, creative, offers, and send timing • Manage deliverability, including list hygiene, sender reputation, inbox placement, and warming • Report email/SMS revenue, flow revenue, revenue per recipient, and LTV impact in plain language • Own the revenue number and retention/lifecycle revenue across assigned brands

🎯 Requirements

• 4+ years running email/retention for DTC ecommerce brands • Direct, hands-on experience at one or more 9-figure ($100M+ revenue) DTC brands • Ability to name the brands worked with and explain exactly what was owned • Experience managing multiple brands or accounts simultaneously • Experience directing designers and copywriters • Deep Klaviyo expertise, including flow logic, conditional splits, dynamic content, segmentation, and the Klaviyo data model • SMS via Klaviyo is a plus • Quantifiable track record of flows built, revenue/lift driven, and measurement methodology • Strong copy and creative judgment • Ability to write briefs, critique drafts, and identify what converts • Comfort owning a revenue number and being measured against it • Nice to have: Shopify or another commerce platform experience • Nice to have: SMS/retention experience beyond email • Nice to have: agency or portfolio experience managing several brands simultaneously