Senior Online Marketing Manager – SaaS

🔥 1 hour ago

🇩🇪 Germany – Remote

⏰ Full Time

🟠 Senior

🌐 Digital Marketing

👻 Ghost score 10%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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pathway solutions

WebsiteLinkedInAll Job Openings

11 - 50 employees

Founded 2018

💼 Consulting

📦 Logistics

📣 Marketing

Consulting • Logistics • Marketing

pathway solutions is a SaaS company that automates bookkeeping and accounting workflows for e-commerce and subscription (SaaS) businesses by integrating sales platforms and payment providers with DATEV. It provides prebuilt integrations for Shopify, Amazon, WooCommerce, Stripe, Chargebee, TikTok Shop and others to export invoices, revenues, payments, refunds and fees in DATEV-ready formats, create e-invoices, and enable compliant, automated reconciliations for merchants and tax advisors. The platform aims to save time, reduce manual errors, and ensure legal compliance for bookkeeping processes.

📋 Description

• Develop and execute the content marketing strategy for paid and organic channels across the entire customer journey • Manage and source external providers for video production, copywriting, and design, including briefings and feedback loops • Lead and develop the in-house SEO Content Creator • Manage funnel tracking and automated analysis of lead costs, conversion rates, and CAC payback in Google Sheets • Commission and provide feedback on creative assets for Meta, TikTok, and Google Ads channels • Analyze, monitor, and optimize video and static ads with external freelancers • Build and scale organic video content for LinkedIn and YouTube • Develop thought leadership content in collaboration with the Founder and Sales team • Repurpose webinar content into short clips and blog articles • Track and report campaign performance using Google Analytics, pixels, and conversion tracking • Independently advance analytics capabilities with AI • A/B test creative assets, landing pages, and campaign hooks • Optimize the conversion rate of the Webflow website with external providers • Collaborate with the Sales team to assess lead quality and integrate feedback into the content strategy • Build scalable content processes with editorial calendars, feedback cycles, and performance evaluation

🎯 Requirements

• AI-first mindset – use Claude or other tools to independently launch and manage performance campaigns on Meta or Google • Several years of experience in performance marketing (Meta, TikTok, Google Ads) in SaaS or e-commerce • Experience managing external creative partners • Expertise in tracking and funnel analytics (Google Analytics, pixels, CAC, conversion rates) (nice to have; can be learned on the job) • Deep SEO expertise (nice to have; can be learned on the job) • Experience in organic video marketing (YouTube, LinkedIn) (nice to have; can be learned on the job)

🏖️ Benefits

• Remote-first and family-friendly working hours – you decide when you work • No office attendance required • Coaching budget • Mentoring • Diverse team • 30 days of vacation • Attractive compensation package • Take ownership and grow with the company