Performance Marketing Manager

February 20

Plivo

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Simplifying business communications

Web 2.0 • Telephony 2.0 • Cloud Telephony • VoIP • SIP

201 - 500

Description

• Developer and execute performance marketing strategies tailored to drive user acquisition, engagement, and retention. • Oversee and optimize ABM campaigns on a global scale, ensuring alignment with company objectives and target audience segments. • Manage and allocate budgets effectively across various marketing channels to maximize ROI. • Collaborate closely with the sales and product teams to align marketing efforts with business goals. • Analyze campaign performance metrics, identify trends, and provide actionable insights to enhance marketing effectiveness. • Stay updated with the latest trends and best practices in performance marketing, SaaS industry, and ABM strategies.

Requirements

• Bachelor's degree with a Minimum of 7 years of overall marketing experience with at least 5 years in the SaaS industry. • 3+ years of hands-on experience managing marketing initiatives targeting the US market. • Proven track record of successfully executing ABM campaigns on a global scale for a minimum of 4 years. • Expertise in LinkedIn Ads, and Google Ads, and proficiency in other ABM tools. • Strong analytical skills with knowledge in GA4 and Lookerstudio. • Understanding SEO best practices is a plus.

Benefits

• Remote first culture • Home office Infra Allowance • Industry-leading compensation and benefits • Premium Healthcare/Wellness benefits for Employee and Family • Open culture and working with a young and dynamic team • Career advancement opportunities • Generous vacation policy leading to great work life balance