Demand Generation Manager

March 26

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PocketHealth

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Building the world's first patient-centric, accessible & responsible image sharing platform.

51 - 200

Description

• Oversee all aspects of B2B Demand Generation function including conferences and events, lead generation, marketing automation, B2B email marketing, and B2B advertising • Operationalize PLG motion and act as the conduit between Product, Ops, and Business Development • Collaborate with existing marketing functions to streamline paid media sponsorships, content distribution, customer marketing, and inbound lead generation • Operationalizing and scaling Product Led Growth levers/functionality • Working cross-functionally to build pipeline and accelerate deal velocity • Building complex workflows and prospect engagement tactics • Managing complex projects that involve a multitude of stakeholders • Managing a marketing automation platform (Hubspot)

Requirements

• 4+ years of experience in B2B Demand Generation • Experience in a company with a PLG motion • Exceptionally proficient at working collaboratively across an organization • Familiarity with operationalizing and scaling Product Led Growth levers/functionality • Ability to work cross-functionally to build pipeline and accelerate deal velocity • Experience in managing complex projects involving stakeholders • Proficiency in managing a marketing automation platform (Hubspot)

Benefits

• Joining a team that is impacting the future of healthcare • Empowering over a million patients to discover a better healthcare experience • Being part of a patient-centric platform that shares imaging records digitally with patients across North America • Enabling patients to be active and engaged participants in their own care journey • Unified image management solution for over 600 hospitals and clinics • Having the opportunity to work in a fast-paced environment and navigate through ambiguity • Managing a small team while building the function from zero • Working collaboratively across an organization • Working in a company with a PLG motion • Bonus points for working in a highly regulated industry