Integrated Marketing Manager

March 29

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Qvest.US

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We’re the largest media & entertainment-focused consulting company. We are difference-makers.

Software Development • Management Consulting • Intellectual Property Management • Master Data Management • Custom Development

201 - 500

Description

• Develop integrated marketing campaigns and tactics including KPI-aligned strategy, creative development, copywriting, brand alignment, project and work-stream management. • Execute and manage various digital marketing tactics including but not limited to content management, paid ads, paid social ads, organic social, SEO, email marketing and advertising creative. • Manage and optimize content strategies to ensure compelling and consistent messaging development and usage aligned to core narratives and ideal customer profiles. • Collaborate with cross-functional teams including practices, accounts, operations and sales – US and globally – to ensure a cohesive growth strategy. • Liaise with vendors and external partners to expand marketing’s reach. • Drive end-to-end project management including day-to-day contact, workback schedules, status meetings, communications, KPI monitoring and reporting. • Deliver midstream and wrap-up collective insights that demonstrate marketing ROI to drive optimization and post-activation learnings. • Conduct A/B testing and implement changes across various channels to maximize results. • Create, manage, and optimize lead nurturing strategies and automation. • Collaborate with sales and business development to align on MQLs and SQLs, improve lead quality, and drive pipeline and revenue growth. • Proactively identify risks and challenges, and provide mitigation strategies

Requirements

• 5+ years of experience in integrated marketing, growth marketing, demand generation or relevant marketing experience. • Result-oriented, self-motivated, team player who thrives in a dynamic and fast-paced environment. • Strong writing, storytelling and communication skills with a keen understanding of how to craft and evolve content for email, blogs, webinars, and/or webpages. • Analytical skills with experience using Google Analytics to extract insights and make data-driven decisions. • Highly organized with a strong attention to detail. • Experience with Salesforce strongly preferred; Pardot or other marketing automation technology preferred. • Familiarity with Google Workspace and JIRA. • Strong understanding of LinkedIn ads and SEO. • Experience with a webinar platform a plus (ON24, Cvent, StreamYard, etc.). • Bachelor’s degree in marketing, communications, business or related field.

Benefits

• Competitive salary • Opportunity for growth and development • Dynamic and fast-paced work environment