Director, Media Planning

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🕒 April 13

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Rain the Growth Agency

WebsiteLinkedInAll Job Openings

201 - 500 employees

Founded 1998

🤝 B2B

📱 Media

🛍️ eCommerce

B2B • Media • eCommerce

Rain the Growth Agency is a full-service creative, advertising, and media agency that specializes in helping direct-to-consumer (DTC) brands achieve transformational growth. Utilizing a unique approach called Transactional Brand Building, the agency delivers on both branding and sales objectives by integrating services in media, creative strategy, and analytics. As a woman-led agency, Rain fosters a culture of innovation and flexibility, leveraging cutting-edge technology and proprietary tools to optimize return on investment for its clients.

📋 Description

• Lead the development of multi-channel media strategies that drive measurable business growth • Oversee planning across channels including Linear TV, CTV, YouTube, Audio, Print, OOH, Social, and Search • Plan and manage a mix of national and local campaigns focused on both brand and performance KPIs, with reach and frequency as core metrics. • Guide media planning and execution across domestic and international markets • Use proprietary and third-party data to target audiences effectively and shape strategic recommendations • Analyze response data and attribution model outputs to inform ongoing optimizations and future planning • Build strong client relationships by demonstrating curiosity, passion for their business, and a strategic perspective on budget allocation • Present campaign results and actionable recommendations to client stakeholders • Apply a full-funnel approach to campaign evaluation and storytelling • Share insights and learnings across the Media Planning team • Develop and pitch innovative media ideas that expand clients media footprints • Communicate clearly and persuasively in written objectives, strategies, and points of view • Support the development of junior team members • Foster strong cross-department partnerships • Prepare and deliver compelling media strategy pitches for new business • Quickly ramp up on new business categories and competitive landscapes • Leverage data-driven storytelling to communicate a clear and strategic narrative

🎯 Requirements

• At least 10 years of experience in agency media planning • Expertise in cross channel planning • Experience planning domestically and internationally • Familiarity with the accelerated growth goals of entrepreneurial clients • Highly analytical and data-driven, with strong attention to detail • Proficient in MS Office with an emphasis on Excel • Experience with Nielsen/Comscore, R/F planning and reporting, Commspoint, iSpot, Competitive Tracking Tools, MRI (or similar tools) • Excellent written and verbal communication skills • Stays on top of current trends, and willing to take calculated risks • Strong leader, coach, and mentor who invests in developing talent • Experience and enthusiasm for contributing to new business pitches • Values relationships at all levels, treats others with dignity and respect (team player)

🏖️ Benefits

• Medical, Dental, and Vision insurance • Quarterly profit-sharing program • 401(K) plan with employer match (and immediate eligibility) • 4-6 weeks PTO • 12 paid holidays • 12-18 weeks fully-paid Family and Medical Leave • Monthly Work-From-Home allowance