Marketing Campaign Manager

April 12

Referrals.com

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The Free Referral Platform to Drive Brand Advocacy & Influence

Networking • platform • Referral platform • Affiliate platform

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Description

• Lead customer campaigns, webinars and growth motions with the goal of driving expansion (upsell and cross-sell) of existing customers. • Drive end-to-end strategy and execution of quarterly product launch campaigns, determining plans, tactics, and requirements that ladder up to our expansion strategy. • Measure progress against growth MQL & pipeline targets, providing analysis of each campaign and making recommendations to drive performance gains. • Build strong relationships and collaborate within the Campaigns team and with cross-functional stakeholders like Customer Marketing, Product Marketing, Brand Creative, Marketing Operations, Content, Sales, Customer Success, and Growth. • Use various channels to reach customers and achieve your goals, including email, webinars, Sprout’s community and more.

Requirements

• 8+ years of relevant marketing experience, specifically 4+ years of experience working in a B2B SaaS Customer Marketing, Campaigns or Demand Generation role, including cross-sell & upsell activities. • 4+ years of experience managing cross-functional marketing campaigns/projects from vision through execution. • 2+ years of experience executing standalone and evergreen email marketing campaigns. • 2+ years of experience executing webinar programs.

Benefits

• At Sprout, they want you to do your best work, be creative, take risks and make mistakes. • No shortage of opportunities to learn and grow in your current role and beyond.