Senior Growth Marketing Analyst

April 3

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Rocket Money (formerly Truebill)

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Description

• Be an expert on our marketing data. You will understand the intricacies of our ad platforms, MMP (we use Singular), and the various third parties we use and marry them together to produce a cohesive and actionable view. • Drive experimental design and analysis around new marketing signals, incrementally testing, and evaluating vendors. • Help architect, plan, and implement how our team should approach analyzing marketing performance for new products. • Collaborate with your data teammates in Analytics Engineering and Data Science and work with them to enhance our LTV + media mix models and further incorporate them into our decision making tooling. • Have a finger on the pulse of the changes that are happening in the marketing industry and what is state of the art. You’ll work with your Data and Growth teammates to continuously iterate and improve upon our approach to marketing data. • Partner closely with our Growth (marketing) team to translate our business needs into data problems and help prioritize the work that we should undertake. • Help build and improve upon our analytics reporting, we use Looker. • Be an active participant in our code review process.

Requirements

• 5+ years of experience in technical marketing data roles. You have deep experience with modern marketing tech (e.g. MMPs, Social / Digital platforms, SKAN). • Understand what is possible, and what the limitations are, of marketing measurement and experimentation in the online + offline spaces. You enjoy the challenge of balancing rigor with the realities of the business. • You are able to drive ambiguous projects forward independently. You can break down problems into tasks for yourself and make small adjustments to priorities as necessary. • Get excited by the idea of mentoring as well as helping people deepen their technical understanding of how the data side of marketing works. • Conceptually familiar with how LTV could be measured. You know how to think about marketing through an LTV / CAC or ROAS lens. • Have a strong SQL background. You are comfortable spinning up a quick analysis or proof of concept data model.

Benefits

• Health, Dental & Vision Plans • Competitive Pay • Matching 401k • Unlimited PTO • Lunch daily • Snacks & Coffee • Commuter benefits