Marketing Analyst

March 30

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A new day for dog food

dogfood • startup • petfood • health • wellness

2 - 10

Description

• Assist in marketing-focused reporting needs and analyses as requested by internal business owners, or in support of identified business objectives • Helping team members in the organization interpret and use data • Collaborate with all internal departments to improve reporting and usage of data, identifying patterns and trends in datasets and reporting the results back to the relevant team members • Create dashboards and reports using business intelligence tools to serve team member and department needs, increasing team member self-service ability when applicable • Develop attribution modeling resulting in optimized acquisition strategies • Run ad hoc SQL queries, developing recurring and one-time reports • Create data pipelines utilizing multiple data sources to analyze outcomes and inform marketing strategies • Analyzing and understanding the relationships between marketing inputs (such as advertising spend, promotions, pricing, etc.) and business outcomes • Continuous quality improvement on processes, policies, and reporting to improve efficiency and innovation • Evaluating A/B testing results • Locating and fixing errors in reporting • Establish KPIs to measure the effectiveness of business decisions • Collaborate in building foundational data structures in order to improve future reporting and insight capabilities • Maintaining databases, spreadsheets and other tools used in data analysis

Requirements

• 2+ years experience as a Data Analyst or similar role working with Marketing Team • Bachelor’s degree in computer science, business, or related field or equivalent related experience • Knowledge of marketing KPIs like conversion rates and customer acquisition • Experience with Google Analytics • Extensive SQL knowledge and the ability to create complex queries • Experience in obtaining and cleaning raw data • Strong data modeling skills • Business Intelligence and reporting tool management • Data visualization (within BI tools, spreadsheets, Python, etc.) • Ability to analyze datasets and write comprehensive reports • Strong verbal and written communication skills • An analytical mind and inclination for problem-solving • Advanced skills with Microsoft Office, primarily Excel and/or Google Sheets • Strong organizational skills, time management, project management, and critical thinking skills • Exceptional verbal and written communication skills • Highly dependable, ability to shift priorities and ability to work in high paced, deadline driven environment • Experience in with subscription based models is a plus!

Benefits

• Medical, Vision & Dental Insurance • Mental Health Support + Free Therapy • Personalized work from home set-up • Proud remote-only workplace • Annual $500 wfh stipend • Unlimited PTO • 401k plan • Monthly Subscription to Sundays For Dogs • Equity