Director, ABM – Field Marketing

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🕒 March 23

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Logo of Samsara

Samsara

1001 - 5000 employees

Founded 2015

🏢 Enterprise

🚗 Transport

🔐 Security

💰 Seed Round on 2014-08

Enterprise • Transport • Security

Samsara is a technology company that provides a comprehensive operations platform aimed at improving the efficiency, safety, and sustainability of organizations. Their solutions include video-based safety, vehicle telematics, equipment monitoring, workforce applications, and site visibility. Samsara serves a wide range of industries, including transportation, logistics, construction, and government. The platform connects people, systems, and data, enabling organizations to make faster, data-informed decisions. Samsara's Connected Operations technology helps complex organizations operate more effectively by offering real-time GPS, proactive alerts, compliance training, and asset tracking.

📋 Description

• Own and evolve Samsara’s 1:1 ABM strategy for top enterprise accounts. • Lead biweekly ABM account strategy sessions with Enterprise Sales. • Develop tailored marketing strategies that accelerate deal progression and increase win rates. • Align marketing investment to enterprise pipeline priorities and forecast visibility. • Drive measurable impact on net-new enterprise acquisition and expansion revenue. • Oversee planning and execution of high-touch executive programs, including EBCs, VIP hospitality events, strategic dinners, and exclusive field experiences. • Define and implement a clear long-term ABM & Field Marketing roadmap. • Evolve the team from generalist execution to defined specialization across ABM and Field Marketing disciplines. • Act as the primary marketing liaison to Enterprise Sales leadership. • Own enterprise ABM and field marketing pipeline targets. • Champion, role model, and embed Samsara’s cultural principles as we scale globally and across new offices.

🎯 Requirements

• 10+ years of experience in B2B SaaS marketing, with significant experience in Enterprise ABM. • 5+ years of experience leading and scaling high-performing teams. • Demonstrated experience building or leading a true 1:1 ABM program (not solely scaled digital ABM) • Strong partnership experience with Enterprise Sales organizations. • Proven ability to evolve a team from execution-oriented to strategically driven with clear specialization and structure. • Deep fluency in enterprise pipeline metrics, forecasting, and complex sales cycles. • Strong executive communication skills and cross-functional influence. • Experience in high-growth B2B SaaS environments owning both strategic vision and execution in a scaling organization.

🏖️ Benefits

• Flexible working model • Professional development stipend • Comprehensive health and parental leave plans

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