Digital Marketing Specialist – Content, Email, Web

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Cardinal Electrical Ltd

WebsiteLinkedInAll Job Openings

1 - 10 employees

🏥 Healthcare

📦 Logistics

🏗️ Construction

Healthcare • Logistics • Construction

Cardinal Electrical Ltd is an experienced and professional electrical contracting company based in Portsmouth, UK. They undertake all types of commercial, industrial, and domestic electrical work, delivering friendly, quality service with minimal disruption. With a team of highly qualified, NICEIC registered electricians, they handle long and complex projects such as office fit outs, lighting designs, and data cabling in hospitals. Cardinal Electrical Ltd is equipped to manage both small and large-scale projects, offering a comprehensive range of skills and expertise in electrical services.

📋 Description

• Turn campaign and lifecycle briefs into written, designed, built and quality-checked emails • Create email content for automated customer journeys • Build and maintain reusable email templates and content modules • Schedule campaigns and check links, tracking, segmentation, mobile layouts and approvals • Update automation content based on performance and customer behaviour • Build, edit and publish landing pages in the CMS • Improve layouts, messaging and user journeys to lift conversion • Run A/B tests across headlines, layouts, CTAs, offers and pages • Analyse results and implement changes based on performance data • Identify and fix friction in the digital customer journey • Write digital ad copy and design ads for clicks and conversions • Adapt and resize creative across channels and placements • Support coordinated campaigns across email, web, landing pages and paid media • Repurpose reviews, installs, testimonials and case studies into content for email, ads, landing pages and organic search • Work with Sales to identify customer questions and objections and turn them into improved content and conversion journeys • Create and optimise content for organic search visibility • Build content with AI search and Answer Engine Optimisation in mind • Identify content opportunities based on customer intent, search behaviour and commercial value • Design emails, landing page sections, static ads and simple campaign assets • Work within brand guidelines and templates • Produce polished work independently and seek specialist design support when needed • Use GA4, CRM, email and ad platform data to evaluate performance • Create and manage campaign links and UTMs • Verify forms, links and conversion tracking before launch • Maintain reporting across email, landing pages, content and CRO tests

🎯 Requirements

• 2+ years in digital marketing, content or growth marketing, agency or in-house • Strong copywriting with examples across email, web, landing pages or digital ads • Working design skills in Figma, Canva or similar • Confidence using a CMS such as WordPress, Webflow, Shopify or similar • Ability to independently edit, build and publish digital content • Familiarity with Google Analytics and digital performance metrics • Experience running basic A/B tests, or ability to learn quickly • Understanding of SEO and genuine interest in AI search and AEO • Commercial curiosity and interest in why people convert • Self-starter who spots opportunities and takes action • Tertiary qualifications in Marketing, Communications or similar, or equivalent practical experience

🏖️ Benefits

• Work remotely or hybrid from our Byron Bay Head Office • Plenty of autonomy and room to shape the role as you grow • Genuine opportunities for career development and progression • Collaborative, energetic team culture • Friday beers, team lunches and annual Bali incentive trips for high performers • Backed by the strength and stability of Rinnai Australia