Content Marketing Manager

April 26

SmarterDx

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Improving clinical and financial outcomes with physician-validated AI for documentation and coding.

11 - 50

💰 $6M Seed Round on 2022-04

Description

• Develop and execute a comprehensive content marketing strategy aligned with SmarterDx buyers’ journeys to support the full range of campaign needs, including evergreen nurture campaigns, account-based marketing (ABM), and sponsored content. • Take a consumer-oriented approach to content marketing, introducing new ideas, messages and mediums that command attention since they differ from status quo B2B healthcare content. • Ensure consistent brand messaging and voice across all content pieces and be a vocal champion for the SmarterDx brand and mission. • Monitor and analyze content performance metrics to measure effectiveness. • Stay updated with industry trends, market insights, and competitive landscape to position the company as a thought leader within healthcare technology, particularly AI, revenue cycle management (RCM), and clinical documentation integrity (CDI).

Requirements

• 5+ years of content marketing experience, B2B marketing and/or healthcare marketing experience a plus • Proven track record of high-performing content within healthcare (1 previous editorial calendar or planning example and 3-5 samples of content required) • Ideally familiar with writing about AI, and at a minimum, very comfortable translating complex technology and ideas for targeted audiences • Basic understanding of SEO best practices, content management systems (CMS), and analytics tools (e.g., GA4) • Experience with content creation tools (e.g., Figma) and project management tools (e.g., Asana) a plus

Benefits

• Medical/dental/vision benefits • 401k • Free One Medical membership • Parental leave • Remote first • Minimal bureaucracy • Incredible teammates!